Duelbits
Marketing Director
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Who we are
Duelbits is a crypto-native entertainment platform spanning Casino, Sportsbook, and Predict, operating at the intersection of crypto culture, gaming, and internet entertainment.
Built for players who live online, move fast, and expect more, we combine product, technology, creativity, and emerging AI capabilities to build experiences that stand apart.
Marketing sits at the centre of how Duelbits builds its brand, reaches new audiences, strengthens its communities, and turns attention into sustainable growth.
What we're looking for
Duelbits is looking to engage a Marketing Director to define and lead marketing strategy across brand, partnerships, creators, acquisition, content, community, and distribution.
This is a full-remit leadership opportunity combining long-term strategic thinking with strong commercial execution. You'll help determine where Duelbits shows up, how we win attention, and how that attention translates into measurable growth.
You'll bring the acquisition ecosystem together as one connected system; brand, partnerships, creators, paid media, affiliates, owned content, community, and marketing technology with distribution at the centre: build once, distribute everywhere.
Duelbits' audience lives and breathes crypto and Web3 culture. Genuine fluency in this world and an understanding of the audience from within are essential.
What you'll be doing
Brand, Strategy & Growth
- Define Duelbits' brand and marketing strategy, translating CEO direction into clear priorities, budgets, and measurable outcomes.
- Set the long-term marketing vision and identify market, cultural, and audience shifts that keep Duelbits ahead of the category.
- Build a strong presence across owned, earned, creator, community, and paid channels.
Partnerships, Creators & Community
- Lead the ambassador programme, strategic sponsorships, and creator/KOL network, with clear accountability for reach, relevance, and commercial return.
- Shape community strategy across Discord, Telegram, and other relevant player-facing spaces.
- Build scalable approaches to creator and partnership opportunities while maintaining appropriate compliance and commercial accountability.
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Acquisition & Distribution
- Build a distribution-first content engine across owned, creator, affiliate, community, social, and paid channels.
- Lead SEO, content, paid acquisition, and affiliate strategy, with a strong focus on sustainable growth and acquisition economics.
- Evolve the affiliate mix towards RevShare-led partnerships and continuously optimise channel performance.
- Collaborate with AML & Fraud on fraud and bonus-abuse risks across acquisition channels.
Technology, Data & AI
- Own marketing technology and attribution, ensuring spend and performance data is accurate, actionable, and commercially meaningful.
- Champion AI and automation across content, campaigns, workflows, analysis, and reporting.
- Own the marketing budget and provide clear performance visibility to the CEO.
Leadership & Operations
- Provide senior direction across paid acquisition, partnerships, creators/community, content, affiliates, and marketing technology.
- Guide function leads, establishing clear priorities, ownership, and commercial accountability.
- Drive effective resourcing, tooling, delivery, experimentation, and continuous improvement across the marketing function.
- Work closely with Legal and AML & Fraud to ensure marketing activity meets applicable advertising and responsible-gambling standards.
Stakeholder Collaboration
- Collaborate closely across Product, Casino, Sportsbook, Predict, Finance, Legal, AML & Fraud, and Executive stakeholders.
- Translate business objectives into clear marketing priorities and commercially focused initiatives.
- Communicate performance, opportunities, risks, and investment priorities clearly to the CEO and relevant stakeholders.
What you bring
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Core Capability
- 6+ years' marketing experience, including senior-level leadership within crypto-native, iGaming, gaming, fintech, or another fast-moving digital environment.
- Genuine fluency in crypto and Web3 culture, with a strong understanding of crypto-native audiences.
- Proven experience defining brand and marketing strategy while delivering measurable commercial growth.
- Strong experience across partnerships, creators/KOLs, affiliates, and performance marketing.
- Strong understanding of distribution, SEO, content, paid acquisition, and affiliate economics.
- Commercial confidence across budgets, acquisition economics, attribution, performance measurement, and ROI.
- Strong working knowledge of modern marketing technology, data, automation, and AI-driven tools.
- Proven ability to guide multidisciplinary marketing teams and senior functional leads.
- Strong strategic judgement, communication, and stakeholder management skills.
Advantageous Experience
- Experience building or scaling a global crypto-native, iGaming, gaming, fintech, or digital entertainment brand.
- Strong understanding of creator, streamer, affiliate, and KOL ecosystems within crypto or iGaming.
- Experience with community-led growth across Discord, Telegram, or similar platforms.
- Exposure to Casino, Sportsbook, Predict, or other real-money gaming products.
- Experience scaling RevShare-led affiliate programmes.
What we offer
- Competitive service fees with performance-linked incentives.
- Fully remote, international collaboration model.
- Significant influence over Duelbits' global brand, marketing, and growth direction.
- Ownership across brand, acquisition, partnerships, creators, affiliates, community, and marketing technology.
- Direct collaboration with the CEO on marketing strategy, investment, and growth priorities.
- Freedom to experiment with emerging technologies, channels, and new approaches as Duelbits continues to scale.
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