Talent Circle Recruitment
Marketing Director
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Ever looked at a portfolio of agency brands and known exactly how to make them work harder together? This one needs you.
We're working with a growing, values-led group of agencies in the events and experiential space, and they're looking for a Fractional Group Marketing Director to bring senior strategic marketing leadership across the portfolio.
This is a hands-off-the-tools, hands-on-the-strategy role - 1-2 days a week, hybrid, shaping the group's commercial future rather than running day-to-day delivery.
What you'll be doing:
- Building a clear, practical Group Marketing Strategy tied to real growth ambitions
- Defining how the group brand and each individual agency brand sit within the wider portfolio
- Developing a demand-generation strategy that creates genuine, qualified new business opportunities
- Strengthening inbound lead gen, ABM, digital acquisition and thought leadership across the group
- Establishing clear marketing KPIs, reporting and pipeline attribution
- Coaching and challenging the existing marketing team to build their strategic capability
- Presenting recommendations and performance updates to senior leadership
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What we're looking for:
- Senior marketing leadership experience - Marketing Director, Group Marketing Director, CMO or equivalent
- Multi-brand strategy experience - you've built marketing strategy across multiple brands, business units or sectors
- A demand gen track record - strong B2B lead generation and revenue-focused marketing background
- Commercial alignment skills - experience getting marketing, sales and BD pulling in the same direction
- A simplifier's mindset - able to turn complex brand and org structures into a clear, actionable plan
- Agency-world instinct - you’ll come with experience in events, experiential and/or creative services
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If you're a strategic marketing leader who thrives on complexity, loves multi-brand puzzles, and wants a fractional role with real influence then this is for you …
(Please note this salary will be pro rata in line with 1-2 days per week)
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