Sanderson King
Marketing Director
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Marketing Director
London | Hybrid Working | Executive Leadership Opportunity
Shape the future of one of the UK's most respected B2B media businesses.
We're delighted to be partnering exclusively with an award-winning media, events and research business that sits at the heart of the retail, ecommerce and technology sectors.
Following several years of impressive growth, the business is now investing in its first dedicated Marketing Director. Reporting directly to the CEO, this newly created appointment will play a pivotal role in shaping the next phase of the company's evolution.
With an established portfolio of highly regarded publications, market-leading events, research products, awards programmes and commercial partnerships, the business already enjoys an enviable reputation. The opportunity now is to build a best-in-class marketing function capable of accelerating audience growth, strengthening brand positioning and supporting ambitious commercial objectives.
The Opportunity
This is far more than a traditional marketing leadership role.
You'll become a key member of the senior leadership team, working alongside the CEO and commercial leadership to define how marketing contributes strategically across every part of the organisation.
You'll have the opportunity to build upon an excellent platform, introducing new ideas, modernising marketing capabilities and creating a function that supports continued expansion across both existing and new revenue streams.
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Key areas of responsibility will include:
- Developing and owning the company's overall marketing strategy.
- Building and leading the marketing function, establishing clear processes, KPIs and long-term capability.
- Driving audience acquisition, engagement and retention across digital media, events, subscriptions and commercial products.
- Creating integrated multi-channel campaigns across content, CRM, email, social media, paid acquisition, partnerships and PR.
- Working closely with editorial, commercial, events and product teams to maximise customer engagement and commercial performance.
- Developing a stronger data-led marketing culture, using insight, analytics and customer segmentation to improve decision-making.
- Supporting the successful launch of new products, events, research initiatives and commercial offerings.
- Strengthening brand awareness whilst identifying new market opportunities for growth.
- Managing external agencies and marketing technology where appropriate.
- Building, mentoring and developing a high-performing marketing team as the business continues to scale.
About You
We're looking for an ambitious and commercially minded marketing leader who enjoys operating in entrepreneurial, growth-focused environments.
You'll combine strategic thinking with a willingness to remain close to execution, helping shape the direction of the business whilst ensuring campaigns consistently deliver measurable commercial impact.
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You'll likely bring experience from one or more of the following sectors:
- B2B Media
- Publishing
- Conferences & Events
- Information Services
- Membership Organisations
- Retail Technology
- SaaS
- Ecommerce
Experience of marketing subscription businesses, paid content, events, lead generation or commercial partnerships would be particularly valuable.
Most importantly, you'll be someone who enjoys building, influencing senior stakeholders and creating marketing functions that become genuine commercial growth engines.
Why This Role?
- First-ever Marketing Director appointment with genuine executive influence.
- Report directly to an experienced and entrepreneurial CEO.
- Join a highly respected market leader with an outstanding reputation.
- Opportunity to shape both the marketing function and wider commercial strategy.
- Broad remit spanning media, events, research, subscriptions and commercial partnerships.
- Significant autonomy with strong investment and leadership support.
- Hybrid working and an excellent collaborative culture.
This is an exceptional opportunity for an established Marketing Director looking for greater influence, or an ambitious Head of Marketing ready to step into their first executive leadership appointment.
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