Visit Isle of Wight
Marketing Director
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📍 Marketing Director — Visit Isle of Wight
Full-time · £70,000 · Isle of Wight
We're hiring a Marketing Director to lead the marketing of one of the UK's most distinctive island destinations into a bold new era.
Visit Isle of Wight is the Island's official Destination Management Organisation, delivering the Wight BID on behalf of more than 1,300 tourism and hospitality businesses. As we enter the Wight BID 3 term (2026–2031), we're reshaping around a single, sharpened purpose: marketing the Isle of Wight brilliantly to grow visitor numbers, spend and reputation.
This is a marketing-leadership role first — an outstanding, hands-on marketer with the commercial and leadership ability to run the organisation, own its budget and income, and report directly to the Board.
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What you'll do:
- Own and drive the destination marketing, brand and digital growth strategy
- Lead VIOW day to day and report directly to the Board
- Own the budget and P&L, and actively generate new commercial income
- Harness AI systems and processes to help a small, dynamic team punch above its weight
- Be the lead ambassador for the Island's visitor economy
What we're looking for:
- A proven, hands-on marketer with measurable results across brand, digital, social and campaigns
- Genuine budget/P&L ownership and a real income-generation track record
- Strong AI fluency — using tools and automation to drive performance
- A confident leader, comfortable reporting to a Board and delivering in a lean team
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Full-time · £70,000 · Isle of Wight
Apply:
Send your CV and a short covering letter to office@visitwight.org, marked 'Marketing Director'.
Closing:
12 noon, Friday 2 October 2026 — early applications encouraged.
This appointment is subject to the successful conclusion of the proposed Wight BID 3.
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