Attracting the Next Generation of Creators

• A key part of the company's growth strategy is continuing to build relationships with talented creators.
• You'll help position the business as the destination for talented podcast hosts, YouTubers, writers, and creators looking for the right partner to help scale their audience.
• You'll develop the marketing strategy that communicates why creators should choose this business as the home for their next stage of growth.

We're looking for someone who has

• Experience marketing and growing a podcast, media product, entertainment brand, or audience-led consumer business.
• A proven track record of growing audiences across digital channels.
• Experience developing marketing strategies for content-led brands.
• Strong understanding of how audiences discover, engage with, and build loyalty towards media products.
• Experience building marketing playbooks, frameworks, and repeatable growth strategies.
• Ability to identify commercial partnership opportunities that align with audiences and brands.
• Experience working closely with creators, talent, or public-facing personalities.
• Experience leading and developing high-performing marketing teams.
• Strong commercial judgement with the ability to connect audience growth to business outcomes.

Backgrounds we'd love to see

We're particularly interested in candidates from:

• Podcast networks
• Consumer publishing
• Digital media
• Entertainment
• Streaming platforms
• Creator economy businesses
• Sports media
• News and editorial brands
• Content-led subscription businesses

This role probably isn't for you if...

• Your experience is primarily agency-side without owning audience growth.
• Your background is mainly B2B marketing.
• You've focused on campaigns rather than building long-term audiences.
• You've never marketed a consumer-facing media product or content platform.

Why join?

• This is a rare opportunity to shape the future growth strategy of a portfolio of creator-led media brands.
• You'll have the autonomy to build the marketing systems, partnerships, and audience strategies that define how these brands grow, while working at the intersection of creators, content, culture, and technology.
• If you've helped scale a podcast, media brand, or audience-led business and want to build the next generation of entertainment marketing, we'd like to hear from you.

Max Tullis-Turner

Senior Consultant | Aspire

Desired Skills and Experience

Skills Summary

• Senior marketing leadership experience across entertainment, media, creator, consumer, or digital businesses.
• Proven track record of scaling brands and audiences across multiple channels and platforms.
• Experience building marketing strategies and frameworks across multiple brands or a portfolio.
• Strong understanding of creator-led businesses, modern media, and the attention economy.
• Proven ability to turn audience attention and reach into owned, engaged, and retained audiences.
• Experience developing audience strategies across email, CRM, community, membership, or events.
• Strong understanding of content distribution across social platforms, streaming services, and third-party media.
• Experience developing channel strategies based on audience quality, engagement, and long-term value.
• Strong data and first-party data understanding, with the ability to use insight to improve marketing decisions.
• Experience building experimentation and test-and-learn frameworks.
• Strong brand, cultural, and audience judgement, particularly around timing and relevance.
• Proven experience building, leading, and developing high-performing marketing teams.
• Strong senior stakeholder management skills and the confidence to set direction and make difficult decisions.
• Commercially minded, with the ability to connect marketing strategy to measurable business outcomes.
• Comfortable working at pace, managing ambiguity, and making decisions with imperfect information.
• Must have the unrestricted right to live and work in the UK; no sponsorship available.

Candidate Profile

The ideal candidate is a senior marketing leader and genuine builder who has experience scaling brands, audiences, or marketing functions within entertainment, media, creator-led businesses, or consumer platforms.

You'll have experience operating beyond a single campaign or channel, thinking about how multiple platforms and audiences work together to create sustained growth. You'll understand how attention is created, how it spreads, and, most importantly, how to turn it into an audience and brand that can grow over time.

You'll bring a strong understanding of content, creators, culture, and distribution, alongside the commercial and data-led thinking needed to build a marketing engine that delivers measurable results.

You're likely to have experience working across multiple brands, products, or audiences and will be comfortable setting the overall strategy while empowering a team to execute it. You'll know how to build high-performing teams, establish clear standards, and create the frameworks that allow people to do their best work.

You won't be someone who simply wants to manage an established marketing function. You're excited by the opportunity to build the systems, strategy, and team that will define how a portfolio of creator-led entertainment brands grows.

Above all, you're comfortable making difficult decisions, challenging assumptions, and deciding where to focus. You understand that great marketing isn't about doing more—it's about knowing what matters most, why it matters, and how to make it compound.

We Are Aspire Ltd are a Disability Confident Committed employer