Skin Analytics Ltd
Marketing Director
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Want to join a team of passionate people who want to build a future where no one dies from skin cancer? 👋 About us
Skin Analytics is an award-winning, health tech company that deploys world-leading skin cancer pathways using AI as a medical device, DERM.
Following our recent £15M series B funding, regulatory milestones hit, and doubling from 50 to 100 headcount in 2025, we're ready to scale further internationally, making history for AI in healthcare and the future of dermatology.
We're proud to epitomise AI for good - with a Class III CE mark, DERM is the only AI as a medical device approved to make clinical decisions autonomously in the cancer space, as well as being the first company to receive a NICE recommendation for use across the NHS.*
DERM is deployed at more than 28 NHS organisations where we enable patients to gain significantly quicker access to skin cancer diagnosis. If that's not enough, we also collaborate with some of the largest health insurers to reach patients in their own homes.
We are a team of passionate people on a mission to build a future where no one dies from skin cancer.
This role reports to the VP Marketing
Brief overview
This role owns the strategic direction and execution of Skin Analytics' B2B marketing function. Responsible for demand generation, B2B brand positioning, go-to-market strategy, and marketing performance, and be directly accountable for marketing's contribution to pipeline and revenue growth across the UK and international markets. The role will lead a small, specialist marketing team, and requires someone who can operate at both a strategic and delivery level, with accountability for commercial outcomes.
Responsibilities
Operations and Team Leadership
- Own the marketing request and prioritisation process. Manage incoming commercial and product requests against OKRs and team capacity, to deliver commercial priorities matched to team capacity.
- Manage the day-to-day relationships with external agencies: digital media agency, and design agency, holding them to agreed KPIs and deliverables.
- Line manage the B2B marketing team. Set clear objectives, maintain output standards, support development, and build a culture of commercial accountability and continuous improvement.
Go-To-Market and International Expansion
- Continue to support the expansion of UK and Ireland business working in close partnership with commercial leads. Adapt positioning, channel mix, and account marketing strategy to the wider UK health system, procurement culture for NHS and other health partners.
- Develop, operationalise and own the marketing playbook for international expansion markets, working in close partnership with commercial leads and drawing on best practice from established markets. Adapt positioning, channel mix, and campaign strategy to the specific healthcare system, procurement culture, and regulatory context of each geography.
- Design and execute the account-based marketing strategy for UK and international markets. Define target account selection criteria and build account tiering in partnership with commercial leadership. Develop account and tier-specific programmes that drive engagement across the buying group and accelerate pipeline within priority accounts.
- Own ABM programme infrastructure: account list management, personalised content and campaign deployment by account tier, and coordination with commercial teams to align marketing activity to active pipeline opportunities.
- Own the go-to-market process for new market entries: market readiness assessment, localisation strategy, campaign planning, and commercial team enablement.
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HubSpot & Marketing Automation
- Own the HubSpot platform: portal configuration, data integrity, lead scoring, lifecycle stage management, and integration with commercial systems. Configure HubSpot for account-based measurement, including target account lists, company-level engagement scoring, ABM deal influence reporting, and buying group coverage tracking.
- Design, build, and maintain the attribution model that connects marketing activity to pipeline and revenue. Own the marketing reporting infrastructure, dashboards, campaign tracking, and spend management.
- Building and maintaining AI-assisted content and reporting infrastructure. Evaluate and implement automated and agentic marketing technology that replaces manual work, eg. digital reporting, budget spend management, content library and automated ABM.
- Manage the marketing technology stack, identify and implement tools that increase team output without proportional headcount growth.
Brand and Content
- Own the timeline and workstream for the evolving brand integration, ensuring consistent brand expression is rolled out across all content, channels, and markets.
- Maintain brand and content standards across the all touchpoints, ensuring all output is on-brand, on-message, and aligned to the messaging framework set by the Senior PMM.
Accountable for
- Target account engagement and account penetration: percentage of Tier 1 and Tier 2 accounts showing active, tracked engagement with marketing programmes, and coverage of account list with meaningful touch points.
- Pipeline influence: open and closed pipeline within target accounts where marketing has been a contributing touchpoint.
- HubSpot data integrity and pipeline attribution accuracy: a reliable, current source of truth for account-level marketing performance.
- Marketing request SLA: commercial teams receive responses and outputs within agreed timeframes.
- Automation adoption: measurable reduction in manual marketing production tasks, with clear before/after reporting.
- Agency performance: external partners delivering to agreed KPIs and commercial outcomes.
Required Experience
- Demonstrated experience designing and executing account-based marketing strategies in a B2B environment, including account selection, tiering methodology, and programme development across named and clustered accounts. Evidence that ABM activity directly influenced pipeline and accelerated deal progression.
- Hands-on HubSpot platform experience (or similar platform) at an ownership level: data management, lead scoring configuration, lifecycle stage design, and CRM integration with commercial systems. Plus campaign infrastructure, landing page and email automation, smart content, and audience segmentation across the full demand generation funnel.
- Proven ability to design and execute go-to-market playbooks for new geographies: market entry strategy, localisation, and adapting positioning and channel mix across different market contexts.
- Experience building and maintaining HubSpot reporting dashboards for leadership: marketing performance, pipeline contribution, and spend efficiency.
- Track record of tying marketing spend to pipeline and revenue outcomes, with a systematic, data-driven approach to attribution and budget accountability.
- Ability to build lean, efficient marketing operations: attribution modelling, budget management, and systematic use of technology (including Hubspot and AI-assisted tooling) to drive efficiency.
- Credible at Board and exec level: able to represent marketing as a commercial function, present performance data clearly, and influence cross-functional strategy discussions.
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Benefits
- 💰 Competitive salary
- 📈 Share options package - all our employees have ownership in the company
- 🏥 Private healthcare
- 💸 Company pension incl. salary sacrifice options
- 🌴 25 days annual leave + 5 day company shutdown in August + bank holidays
- 👪 Enhanced parental leave - includes adoption & foster
- 🐣 Yellownest Salary Sacrifice Nursery Scheme - save with workplace nursery scheme
- 🚲 Bike to work scheme
- 💻 Training budget
- 🤝 Weekly catch-ups, monthly meetings to talk about you, your ambitions and work on your development
- 🎊 Lots of fun social activities!
Our Values
- 🌱 Building a Strong Foundation
- 🎓 Always Learning
- 🏅 Lead from the Front
- 💪 Tough and Resilient
The Real Stuff
Skin Analytics embraces and is committed to diversity and equal opportunities. We are dedicated to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. If you need any adjustments during our hiring process, you can indicate that at the next step.
AI usage in our hiring process
If you submit an application to us, you will consent to AI playing a role in your hiring process. No hiring decision is ever made by an algorithm alone. Every AI-generated summary, screening result, or note is reviewed, verified, and, if necessary, corrected by a member of our recruitment team. Humans make the final call on who moves forward and who receives an offer.
You can find more information about how we use AI in our hiring process here.
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