You'll have a proven track record of building owned audience channels and understand how to turn attention into something a business can retain and grow over time.

You'll understand how content travels across platforms, how distribution partnerships work and how to extend the reach of a brand beyond its own channels.

You'll bring strong commercial and strategic judgement, with the ability to set direction, prioritise ruthlessly and make difficult decisions when the data or circumstances demand it.

You'll also have experience building and leading high-performing marketing teams, setting clear standards and creating an environment where people are accountable for delivering exceptional work.

You don't need to have worked in the creator economy before, but you'll need to understand how creators, platforms, culture, content and audiences interact - and be genuinely interested in where the industry is heading.

Most importantly, you're a builder. You want to create the systems and infrastructure that allow brands to grow, rather than simply inherit a marketing function and manage what already exists.

Skills Summary

• Senior marketing leadership experience across entertainment, media, creator, consumer or digital businesses.
• Proven track record scaling brands and audiences across multiple channels.
• Experience building marketing systems and frameworks across a multi-brand portfolio.
• Strong understanding of the creator economy, modern media and the interest economy.
• Proven ability to turn attention and audience growth into owned, durable relationships.
• Experience developing email, community, membership or event-led audience strategies.
• Strong understanding of content distribution across social platforms, streamers and third-party media.
• Experience developing channel strategies based on audience quality, engagement and long-term value.
• Strong data and first-party data understanding, with the ability to use insight to improve marketing decisions.
• Experience building experimentation and test-and-learn frameworks.
• Strong brand and cultural judgement, particularly around timing and relevance.
• Proven experience building, leading and developing high-performing marketing teams.
• Strong senior stakeholder management and the confidence to set direction and challenge decisions.
• Commercially minded, with the ability to connect marketing activity to measurable business outcomes.
• Comfortable working at pace, managing ambiguity and making decisions with imperfect information.
• Must have the unrestricted right to live and work in the UK; no sponsorship available.

You'll thrive here if:

• You want to build systems, not simply run channels.
• You see virality as something that can be engineered and improved.
• You enjoy making difficult decisions about focus, sequencing and investment.
• You understand how attention forms, spreads, converts and decays.
• You enjoy working closely with creators and protecting long-term brand value.
• You think in multi-brand, multi-channel systems rather than one-off campaigns.
• You're data-led and use evidence to challenge assumptions.
• You want to work in an environment where standards are high and the pace is quick.
• You enjoy building teams, setting direction and taking ownership of the outcome.

This is a rare opportunity to shape the marketing strategy across a growing portfolio of creator-led entertainment and media brands, working within a business that sits at the intersection of entertainment, media, culture and technology. You'll have the autonomy to build the systems, teams and strategies that define how these brands grow - and the opportunity to help shape what marketing looks like in the creator age.

If you're a senior marketing leader who wants to build something from the ground up, create marketing systems that compound and work at the intersection of media, creators, culture, content and data, we'd like to hear from you.

Max Tullis-Turner
Senior Consultant | Aspire

Desired Skills and Experience

Skills Summary

• Senior marketing leadership experience across entertainment, media, creator, consumer or digital businesses.
• Proven track record of scaling brands and audiences across multiple channels and platforms.
• Experience building marketing strategies and frameworks across multiple brands or a portfolio.
• Strong understanding of creator-led businesses, modern media and the attention economy.
• Proven ability to turn audience attention and reach into owned, engaged and retained audiences.
• Experience developing audience strategies across email, CRM, community, membership or events.
• Strong understanding of content distribution across social platforms, streaming services and third-party media.
• Experience developing channel strategies based on audience quality, engagement and long-term value.
• Strong data and first-party data understanding, with the ability to use insight to improve marketing decisions.
• Experience building experimentation and test-and-learn frameworks.
• Strong brand, cultural and audience judgement, particularly around timing and relevance.
• Proven experience building, leading and developing high-performing marketing teams.
• Strong senior stakeholder management skills and the confidence to set direction and make difficult decisions.
• Commercially minded, with the ability to connect marketing strategy to measurable business outcomes.
• Comfortable working at pace, managing ambiguity and making decisions with imperfect information.
• Must have the unrestricted right to live and work in the UK; no sponsorship available.

Candidate Profile

The ideal candidate is a senior marketing leader and genuine builder who has experience scaling brands, audiences or marketing functions within entertainment, media, creator-led businesses or consumer platforms.

You'll have experience operating beyond a single campaign or channel, thinking about how multiple platforms and audiences work together to create sustained growth. You'll understand how attention is created, how it spreads and, most importantly, how to turn it into an audience and brand that can grow over time.

You'll bring a strong understanding of content, creators, culture and distribution, alongside the commercial and data-led thinking needed to build a marketing engine that delivers measurable results.

You're likely to have experience working across multiple brands, products or audiences and will be comfortable setting the overall strategy while empowering a team to execute it. You'll know how to build high-performing teams, establish clear standards and create the frameworks that allow people to do their best work.

You won't be someone who simply wants to manage an established marketing function. You're excited by the opportunity to build the systems, strategy and team that will define how a portfolio of creator-led entertainment brands grows.

Above all, you're comfortable making difficult decisions, challenging assumptions and deciding where to focus. You understand that great marketing isn't about doing more - it's about knowing what matters most, why it matters and how to make it compound.

We Are Aspire Ltd are a Disability Confident Committed employer