Santa Monica Talent
Marketing Director - HNWI Acquisition
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Remote
£100K to £140K Base
We are seeking an ambitious, high-autonomy Marketing Director to lead customer acquisition and brand presence for a growing financial advisory firm.
This is a hands-on, full-stack marketing role built for a commercially minded growth strategist who thrives on end-to-end execution. Operating as a primary marketing lead, you will own the end-to-end funnel—defining high-level strategy and directly executing campaigns designed to engage and convert High-Net-Worth Individuals (HNWIs).
If you excel at positioning premium financial services, developing direct-to-client trust, this role offers significant commercial impact and full creative ownership.
Key Responsibilities
- HNWI Acquisition Strategy: Formulate and execute multi-channel growth campaigns tailored to high-net-worth clients, business owners, and family offices.
- Events; Webinars: Plan, manage, and host high-touch private events, client roundtables, and educational webinars designed for private wealth clients.
- Digital; Thought Leadership: Own channel growth across LinkedIn and YouTube, creating high-authority content that positions our leadership team as trusted wealth advisors.
- CRM: Manage email marketing campaigns and CRM workflows to nurture prospects, drive client retention, and optimize lead conversion.
- Performance: Oversee targeted Paid Media and SEO initiatives focused on driving qualified, high-intent private wealth inquiries.
- AI Integration: Leverage modern AI tools to accelerate market research, content adaptation, audience segmentation, and workflow efficiency.
- Management: Manage external agencies and a small team of 3 to 4.
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Ideal Candidate Profile
- Proven HNWI Expertise: Demonstrated ability to market to ultra-high-net-worth or affluent audiences, understanding the nuances of trust, discretion, and relationship-driven marketing.
- Full-Stack Competency: Equally comfortable designing big-picture growth frameworks and getting into the weeds with copywriting, design assets, and campaign setups.
- Entrepreneurial Mindset: Thrives in a lean, fast-paced environment with full autonomy and minimal reliance on external agency layers or large internal teams.
- Tech; AI Native: Active experience utilizing modern AI acceleration tools (research, copywriting, analytics) to scale personal output efficiently.
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Background & Experience
- Marketing Leadership background in Financial Services, Private Wealth, Professional Services, or Luxury/B2C High-End Brands.
- Proven track record of independently driving high-value lead generation and client engagement.
- Full-stack marketing experience in high-growth scaleups, SMEs, or boutique consultancies.
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