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Marketing Director
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Marketing Director – Skin Health & Hair Care, Northern Europe
Location: Reading, Berkshire, UK
Employment Type: Fixed-Term Contract – 12 Months
Work Model: Hybrid
Overview
Senior marketing leadership role responsible for the Skin Health & Hair Care portfolio across Northern Europe, including the UK, Ireland and Nordic markets. The role combines category strategy, P&L ownership, commercial growth, innovation, marketing excellence and team leadership across a complex multi-market portfolio.
Responsibilities
- Lead Northern Europe category strategy and deliver sustainable, profitable growth.
- Own portfolio performance and P&L accountability, balancing short-term commercial delivery with long-term brand growth.
- Develop three-year operating plans aligned with regional and global priorities.
- Identify growth opportunities through consumer insights, analytics, market trends and innovation.
- Represent Northern Europe within global brand and innovation teams, influencing communication, claims, HCP engagement and portfolio strategy.
- Partner cross-functionally across Customer Development, Revenue Growth Management, Medical Affairs, Regulatory, Supply Chain and Finance.
- Drive integrated marketing, media, e-commerce, retail media, customer activation and omnichannel strategies.
- Develop category growth plans with key retail partners across multiple markets.
- Optimise marketing investment and activation using performance data and consumer insights.
- Lead, coach and develop a high-performing marketing team and cross-functional squad.
- Contribute to wider Northern Europe marketing strategy and organisational effectiveness.
- Monitor category, consumer, technology and competitive trends and identify future growth opportunities.
- Champion advanced analytics, digital marketing and AI-enabled marketing capabilities.
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Requirements
- Significant marketing leadership experience within FMCG, consumer healthcare, beauty, personal care or a related sector.
- Proven track record of delivering sustainable commercial growth across complex brand portfolios.
- Strong commercial and financial acumen, including P&L ownership or significant P&L influence.
- Experience leading and developing high-performing teams and cross-functional organisations.
- Strong senior stakeholder management and influencing skills across local, regional and global teams.
- Strong analytical capability with the ability to translate insights into commercial decisions.
- Experience developing integrated marketing, media, content and activation strategies.
- Degree-level qualification or equivalent professional experience.
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Preferred Experience
- Skin Health, Hair Care, Beauty or Consumer Health experience.
- Multi-market European experience.
- Healthcare professional and influencer strategy.
- E-commerce, retail media or digital transformation.
- Experience working with modern marketing analytics and AI-enabled tools.
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