KSL Clinic - Hair Transplant Experts
Marketing Director
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Full job description
At The KSL Clinic we really do change people’s lives. As an award-winning, leading destination for hair transplants and with over 10 years’ experience, we deliver outstanding results through our highly trained medical professionals.
We are a value-driven business and everything we do revolves around people, whether that’s clients or colleagues. Our team are supportive, have passion and vision, display high levels of integrity and enjoy delivering exceptional customer satisfaction across three clinics in the UK and Ireland.
We have grown rapidly but want a Marketing Director to join our Senior Leadership Team to help take the business to the next level. We are private equity backed and have ambitious plans that will lead to a future business transaction.
This newly created role will take the lead in developing and implementing an integrated, customer-focused marketing and digital blueprint, and building an effective brand strategy across the KSL group of clinics.
Key Skills and Experience:
- Proven track record in a rapidly expanding D2C business
- Customer-centric approach
- Experience in driving brand awareness
- A demonstrable track record of managing agencies and holding them to account for their activities
- High levels of drive, energy, pace, and resourcefulness, with an eye for detail, spotting trends, and reacting effectively to changes in the market
- Strong experience of consumer journeys and market drivers in discretionary spend where the LTV often consists of one-time, high value, purchase with minimum returning income
- Numerical and analytical skills. A data-driven decision-maker capable of identifying trends and patterns
- Strong business acumen and sound commercial judgement
- Ability to prioritise and focus, delivering key projects efficiently
- Capable of leading a small but high-performing team through clear communication, goal setting, leading by example, training, and personal development
- Willingness to roll up sleeves, both to understand the details and share the burden with the team to get key projects across the line
- Ability to work collaboratively with other members of the senior leadership team
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Key Responsibilities:
- Build, develop, and lead the marketing function providing direction and guidance to the team as well as identifying revenue opportunities through consistent sales funnel growth, ensuring a solid lead generation pipeline is achieved through an omni-channel approach
- Accountable for the digital strategy; developing website propositions / digital presence (across all relevant channels) and online customer experience to increase digital awareness, social engagement and direct conversion to sales
- Lead on our PR strategy including idea generation and execution of topical, disruptive, and reactive PR and also management of influencer outreach and activity
- Overseeing paid search, affiliate, and social media marketing to meet agreed CPA and ROAS targets
- Reviewing and evaluating potential additional customer acquisition channels
- Working with the CEO to develop and refine D2C commerce strategy and brand elevation
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So, you have all of this? What will we give you?
Basic salary of £75,000 with bonus for equivalent six figure package
Exposure to a PE backed environment and opportunity to operate within a SLT that will take the business through a deal transaction and beyond
Generous holiday package - 25 days holidays plus bank holidays and day off on birthday
Free, secure parking
Workplace pension
Employee Assistance Programme
A genuine commitment from our board of directors to help your ongoing personal development
Plus, we’re a great bunch of people with a passion to make KSL a great place to work
If you are a dynamic leader with a passion for D2C commerce, marketing and brand, we invite you to apply and come and join us on our ambitious and exciting journey
Pay: £75,000.00 per year
Benefits:
- Free parking
- Health & wellbeing programme
- On-site parking
Work Location: In person
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