Goodman Masson
Marketing Director
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Marketing Director
£120,000–£140,000 + up to 20% bonus | UK
We are supporting a successful, growing multi-site consumer business with the appointment of a Marketing Director to lead its next phase of customer and commercial growth.
This is a senior, highly visible role with responsibility for customer acquisition, frequency, loyalty, CRM, digital, customer experience, and sales-driving campaigns.
Key Responsibilities:
- Shape the marketing and customer strategy, using insight, data, and disciplined execution to deliver measurable growth.
- Work closely with commercial, trading, product, operations, finance, and technology teams.
- Develop and implement strategies to maximize sales or revenue outside of peak seasons or occasions.
- Turn customer insight into action and connect marketing investment directly to sales and customer value.
What We Want:
- Senior marketing experience within a brand-led, consumer business, ideally across multi-site hospitality, retail, leisure, or another high-frequency environment.
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You Will Bring:
- A strong track record of growing sales, frequency, loyalty, and/or customer value through marketing.
- Significant experience across CRM, loyalty, digital, and customer communications.
- A data-led approach to campaign development, testing, and measurement.
- An understanding of customer behavior and what drives acquisition and repeat purchase.
- Practical appreciation of operating in a distributed, customer-facing business.
- Experience managing teams, agencies, and external partners but not relying on them!
- Strong commercial and numerical judgement, with the ability to link marketing activity to return.
- The confidence to work across finance, trading, operations, product, and technology.
Personality Matters:
- Commercially sharp, customer-led, low ego, and hands-on.
- Comfortable challenging the status quo and getting close to the business to understand revenue-drivers, customer experience, and marking impact possible.
- Simplifies rather than complicates, and makes marketing practical and executable for customer-facing teams.
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Why This Role?
- An opportunity to take ownership of a significant marketing agenda within an ambitious consumer business and have genuine influence over its growth strategy.
- Shape how the organisation acquires customers, increases frequency, builds loyalty, and develops new customer occasions, working directly with senior leadership.
- Combine commercial marketing leadership, strong customer instinct, CRM/loyalty expertise, and a practical understanding of operations.
- Value real impact and ROI, in-house solutions not a big "agency budget" approach.
Salary: £120,000–£150,000
Bonus: Up to 20%
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