Yule Travel Group CIC
Marketing Director: Travel Startup (CIC) - Volunteer
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Remote & Flexible!
Lead our two volunteer content creators asynchronously via Trello rather than endless Zoom meetings. We need your consistent, high-impact leadership to drive our marketing strategy and power our global social mission at this disruptive travel startup.
What Difference Will You Make?
Unlike traditional charities, we do not rely on donations; we are a self-sustaining commercial enterprise. By leading our marketing strategy, you act as a massive social impact multiplier.
Every time your campaigns generate a B2C holiday booking, or successfully recruit a marginalised individual into our B2B incubator, you are directly generating the revenue needed to fund our global mission. Your strategic leadership is the engine that will power our 'Four Pillars of Change' in vulnerable destinations around the world.
Specifically, the retained surplus generated by your marketing will actively fund:
Vocational & Digital Literacy
Providing educators and tech infrastructure (like internet access) for off-grid communities.
Community Economic Empowerment
Financing training initiatives and micro-finance loans for local entrepreneurs so they can own their businesses.
Inclusive Leadership
Creating equal pay and leadership pathways specifically for women and LGBTQ+ individuals in the global tourism sector.
Regenerative Footprints
Funding circular economy projects and critical environmental clean-up initiatives (such as retrieving and repurposing river plastics).
You will not just be marketing holidays; you will be disrupting a multi-billion-pound industry. You will prove that a mainstream business can exist purely to do good, empowering vulnerable entrepreneurs here in the UK while funding life-changing community projects globally.
What Are We Looking For?
We are looking for a sharp, reliable, and visionary Marketing Director ready to disrupt the multi-billion-pound travel industry.
This is not a sleepy charity role; we operate like a lean tech startup. If you treat volunteering as a casual hobby to pick up only when you feel like it, this isn't the right fit. But if you are a strategic powerhouse who wants to use your commercial brilliance to build a self-sustaining engine for global change, you are exactly who we need.
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The ideal candidate will possess the following:
Asynchronous Reliability & Time Management (Crucial)
As a fast-moving remote startup, we protect our time ruthlessly. You must have impeccable calendar management, respect deadlines, and thrive in an asynchronous working environment. We don't do endless Zoom meetings; we communicate via clear briefs, Trello boards, and efficient execution.
Strategic Marketing Leadership (3+ Years)
You have a proven track record in a senior role (Marketing Manager, Head of Brand, or Director). You are the architect, not the bricklayer. You will build overarching strategies, set KPIs, and directly guide our volunteer content creators rather than designing daily social posts yourself.
B2B & B2C Brand Mastery
Because of our dual-impact model, you must understand how to speak to two distinct audiences. You can lead the aspirational storytelling required to sell mainstream luxury holidays to consumers (B2C), while simultaneously using empowering, professional language to recruit marginalized individuals into our franchise incubator (B2B).
Tech & AI-Forward Mindset
We are a lean, agile social enterprise. You should be highly comfortable integrating modern digital tools (such as SocialBee and Metricool) and enterprise AI systems into your strategy to maximize our team's output and operational efficiency.
The 'Anti-Greenwashing' Guardian
You have a strict ethical compass. You know how to market social impact with dignity, facts, and radical transparency, completely avoiding 'charity-guilt' or corporate greenwashing.
What Will You Be Doing?
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We are a highly disruptive social enterprise operating a unique, dual-impact model:
B2C Retail
We sell mainstream luxury and budget holidays, but 100% of our retained surplus is legally locked to fund global sustainable development.
B2B Incubator
We provide a free 'business-in-a-box' franchise to marginalised individuals in the UK, empowering them to run their own independent travel businesses.
We are seeking a reliable, visionary Marketing Director to take the helm just as we enter our soft launch phase. The foundational brand guidelines, tone of voice, and a comprehensive PR media strategy are already built. You will not be starting from scratch, and you will not be designing daily Instagram posts.
Instead, you will immediately inherit and lead our two volunteer content creators, collaborating alongside our PR Officer to execute our launch and build our 2027 campaign architecture.
Key Responsibilities
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Team Leadership
Guide our B2C and B2B content creators via weekly async briefs. Review and approve content efficiently using tools like SocialBee and Trello without getting bogged down in endless Zoom meetings. -
Brand Guardianship
Ensure we communicate with radical transparency. You will serve as our strict "anti-greenwashing" guardian, ensuring we completely avoid 'charity-guilt' tactics or unverified sustainability claims. -
Campaign Strategy
Design high-level campaigns that sell mainstream travel experiences while clearly explaining how those bookings fund our global impact.
You must have at least 3 years of professional marketing leadership or brand strategy experience. Crucially, as a fast-moving remote startup, we require a high level of asynchronous reliability and calendar management. We need a highly organised self-starter who respects the clock, works well independently, and wants to prove that the multi-billion-pound travel sector can be a force for good.
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