Croydon Community Energy
Marketing Director (Voluntary)
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About Croydon Community Energy (CCE)
Croydon Community Energy is the only community energy organisation in Croydon, combining grassroots climate action with real-world renewable power projects. Since launching in 2021, we’ve built a passionate volunteer-led team and last summer we completed our first major capital project: installing over 100kW of rooftop solar capacity across two community sites. In early 2025, we successfully raised over £140,000 in community investment in just eight weeks - a huge vote of confidence in our mission to cut carbon, lower energy bills, and empower local people. As a Community Benefit Society, everything we do is rooted in social impact, from delivering free energy advice to creating hands-on opportunities for residents to lead the energy transition.
Job Purpose
We are seeking a skilled and enthusiastic individual to join our community energy group as a Marketing Director. As the Marketing Director, you will be responsible for developing and implementing a marketing and communications strategy to raise awareness of our organisation's renewable energy initiatives within the community and other CCE activities. This voluntary position provides a unique opportunity to make a positive impact and contribute to the transition to sustainable energy through effective marketing and communication efforts. This role has the aim to establish a sub-group of volunteers to help manage the work, and you will be supported by the Board of Directors and CEO.
Responsibilities
Marketing Strategy Development
- Lead on developing a clear and compelling marketing and communications strategy aligned with the organisation's goals and objectives.
- Identify target audiences, conduct market research, and analyse trends to inform marketing strategies.
- Collaborate with the Board to develop innovative marketing campaigns and initiatives to promote renewable energy, our energy advice service and engage the community.
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Brand Management and Messaging
- Develop and maintain a strong brand identity for the organisation, ensuring consistent messaging across all marketing channels and materials.
- Establish guidelines for the use of the organisation's pre-existing logo and other visual elements to ensure brand consistency.
- Develop and oversee the creation of marketing collateral, including brochures, website content, presentations, and promotional materials.
Digital Marketing and Social Media
- Oversee the organisation's digital marketing efforts, including website management, search engine optimisation (SEO), and email marketing campaigns.
- Develop and implement a social media strategy to engage the community, build brand awareness, and promote renewable energy initiatives and other CCE services.
- Manage and grow the organisation's social media channels, ensuring consistent and engaging content is posted regularly.
- Monitor and analyse social media metrics and trends to optimise engagement and reach.
Media Relations and Public Relations
- Develop relationships with local media outlets and journalists to generate positive coverage of the organisation's initiatives and achievements.
- Write and distribute press releases, media kits, and other media materials to secure media coverage and raise awareness of the organisation.
- Act as a spokesperson for the organisation, handling media inquiries and interviews as needed.
- Identify opportunities for speaking engagements, conferences, and events to promote the organisation and its renewable energy projects.
Competencies and Qualifications
Even if you don’t feel you meet 100% of the requirements, please don’t be deterred from applying - we would still love to hear why you’re the right person for the role!
Essential
- Passion for renewable energy and a commitment to promoting sustainable solutions within the community.
- Experience in marketing, communications, or a related field.
- Excellent written and verbal communication skills, with the ability to craft compelling messages and content.
- Strong organisational and project management skills, with the ability to meet deadlines and manage multiple priorities.
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Desirable
- Strong knowledge of marketing strategies, digital marketing trends, and social media platforms.
- Familiarity with brand management principles and visual design concepts.
- Experience in media relations and press release writing.
- Proficiency in digital marketing tools and platforms, such as social media management tools and email marketing software.
- Experience in team management and coordination.
Join our community energy group as a voluntary Marketing Director
Help us amplify our message, engage the community, and drive the transition to renewable energy. Together, we can create a sustainable and greener future for our community.
Terms and Conditions
- Length of contract: 12 months (until next AGM in July 2027)
- Salary: Voluntary, expenses covered inline with our expenses policy
- Hours/days: Approximately 10 hours per month
- Place of work: Remote, with occasional face-to-face meetings in Croydon
To be eligible to stand as a Director, you will need to be a member of Croydon Community Energy. Membership costs £1. If you are not already a member you can find out how to join here: Become a Member – Croydon Community Energy.
Upon taking the position, you will be required to sign a Director’s agreement including a commitment to attend monthly Board meetings and monthly wider volunteer meetings (giving reasonable notice if you can’t), and the agreement to log time spent on CCE activities.
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