Marketing & Event Programming Manager

Marketing Delivery & Member Communications

• Deliver campaigns and promotional plans in line with the annual marketing strategy, supporting programming, seasonal moments, F&B, partnerships, membership initiatives and wider club priorities.
• Own the creation and collation of event/programming copy, imagery and key information for newsletters, dedicated event emails, member portal listings, digital screens, print and other member-facing communications.
• Provide approved content inputs to the Digital & Social Media Manager, who owns the build, formatting, scheduling and digital distribution of newsletters and agreed email communications.
• Maintain the forward marketing and communications schedule with the Head of Marketing & Events and coordinate reactive communications where programming or club access changes.

Sæl Spa Support

• Support agreed Sæl Spa programming, campaigns, events and member engagement activity as part of the shared Marketing & Events function.
• Work with the Head of Spa & Wellness to develop and deliver a dedicated Sæl Spa programme aligned with its membership strategy, wellness pillars and commercial priorities.
• Ensure Spa activity is appropriately represented within shared calendars, communications and partnership planning while respecting the distinct needs of the Spa membership community.
• Coordinate Spa-specific responsibilities and priorities as agreed, with clear ownership to avoid duplication or blurred lines across teams.
• Support programming that drives member engagement, retention and frequency of use, alongside appropriate opportunities for membership acquisition and additional spend.
• Coordinate Spa events and activations from planning through to delivery, including practitioners, instructors, partners, suppliers, guest lists, capacities, run sheets and content requirements.
• Complete post-event reporting covering attendance, member feedback, costs, revenue or membership leads, partner deliverables and recommendations.

Planning, Brand & Cross-Department Collaboration

• Maintain the Marketing & Events master calendar, event trackers, campaign timelines, supplier/talent records and key forward-planning documents.
• Coordinate design, print, signage and day-to-day collateral requirements, maintaining brand consistency across member-facing materials.
• Work closely with Membership, F&B, Operations, Private Events, Partnerships, Sæl Spa and external agencies and suppliers.
• Ensure briefs and operational requirements are distributed with sufficient lead time and proactively follow up dependencies and outstanding actions.
• Support monthly and quarterly reporting with clear insight on programme performance, utilisation, engagement, costs, revenue and learning.

Knowledge, Experience & Skills

Essential

• Previous experience within events, programming, marketing, communications or a comparable hospitality/lifestyle environment.
• Demonstrable experience delivering events from planning through to execution.
• Strong understanding of how programming can drive engagement, community, utilisation and commercial performance.
• Excellent written and verbal communication skills with strong copywriting and proofreading ability.
• Strong organisational and project-management skills across multiple simultaneous projects.
• Commercial awareness and confidence managing budgets, supplier quotes, POs, costs and basic performance reporting.
• Confident working with talent, partners, agencies, designers and external suppliers.
• Strong attention to detail, sound judgement and a proactive approach to delivery.
• Confidence using CRM, ticketing, email marketing and day-to-day creative/administrative tools.

Desirable

• Experience within private members’ clubs, hospitality, luxury, culture or wellness.
• Experience developing a recurring member or cultural programme rather than standalone events.
• Experience delivering brand partnerships or sponsorship activations.
• Existing network within London’s creative, hospitality or cultural sectors.
• Experience working across shared brands or membership communities.

Success Measures / KPIs

• Delivery of a distinctive, strategically aligned member programme.
• Member attendance, engagement, satisfaction and repeat participation.
• Improved utilisation of club spaces, days and dayparts through programming.
• Effective cost management and delivery within agreed budgets.
• Appropriate revenue generation and commercial contribution from programming and activations.
• Quality and delivery of partner activations against agreed rights and objectives.
• Timely and accurate marketing content and communications inputs.
• Strong cross-departmental coordination and operational delivery.
• Quality of planning, reporting, post-event learning and continuous improvement.
• Effective support of agreed Sæl Spa programming and marketing priorities.
• Experience delivering programming within spa, wellness, fitness, healthcare or luxury hospitality.

We expect to close applications on Thursday 1st October, but if we receive a high level of interest, we may close the vacancy sooner. To avoid disappointment, please submit your application at the earliest opportunity.