Marketing & Events Executive

We are an independent membership body, with a diverse range of members across all sectors and industries. Our vision is to see a world where excellent customer service has a positive and sustained impact on individuals, organisations and the economic performance of UK Plc.

This is an exceptional opportunity to promote and deliver a programme of events which increases member and non-member engagement and ensures members gain maximum value from their membership.

Key Responsibilities

Events Planning & Delivery

• Plan and implement national profile-raising events to support member engagement - including the flagship Annual Conference & Awards, AGM, Head to Head interviews, research launches, National Customer Service Week and member meetings.
• Coordinate pan-Institute events and maintain an overview of departmental plans to ensure alignment, effective planning and resource management.
• Manage relationships and commercial contracts with suppliers to ensure events meet marketing, operational and commercial objectives.
• Plan and implement National Customer Service Week, providing collateral and resources for colleagues to share with members and supporting activity across the business.
• Maintain a speaker database to support the identification and selection of appropriate speakers for Institute events.
• Work with colleagues to develop and maintain business processes relating to events, promoting efficient, consistent and effective ways of working.

Event Marketing, Communications & Brand Delivery

• Work closely with the Senior Brand & Digital Manager to ensure online and offline communications relating to events are fully integrated, consistent and coherent, and that offline activity drives relevant traffic to The Institute’s website.
• Manage and update the events and bookings section of the website, ensuring key events are promoted across the business and membership in a planned and timely manner.
• Create and update brand materials for presentations, collateral, exhibition stands and other Institute literature, ensuring high-quality outputs that comply with The Institute’s brand identity and meet deadlines.
• Create and maintain digital communication templates to ensure event invitations, reminders and follow-up communications are consistent in language, tone and imagery.
• Create, audit and maintain communications and event content on the Institute’s intranet to maximise awareness and attendance at events.