Pulmonary Vascular Research Institute (PVRI)
Marketing & Events Officer
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We’re a small charity (charity number 1127115) with a global reach and an important purpose: to reduce the burden of pulmonary vascular disease (PVD) with a particular focus on pulmonary hypertension (PH) - a serious condition that can lead to heart damage and trigger symptoms like breathlessness, chest pain, fatigue, poor growth, fainting, and light-headedness. PH can reduce both quality of life and length of life, but it isn’t widely recognised or well-understood.
We aim to improve clinical care, education, and PVD research. To do this, we bring together an international network of thousands of clinicians, scientists, academics, and industry partners supported by our small team based in Bermondsey, London. Together, we deliver conferences, e-learning, and an academic journal, raise awareness of PVD, and encourage collaboration in research.
About the role
We are seeking a Marketing & Events Officer to help the charity achieve its mission by growing its international profile, driving membership, increasing engagement and income through delivering great marketing, webinars and event communications.
PVRI's events are delivered collaboratively across the charity, and this role acts as the key coordination point for event communications, delegate engagement and webinar delivery. No two days are the same. One day, you might be writing content for our website, emails, newsletters, or social media channels, and the next, you might be welcoming respected speakers and attendees to one of our international scientific webinars.
A key part of the role is supporting marketing and comms for our face-to-face events and working with the team to provide on-site support. These include our annual global scientific congress (often held towards the end of January in a different city around the world) and our biennial symposia (which usually take place in June, usually in the USA or Europe).
Our staff team are not scientists or medical experts – but we are skilled at warmly facilitating and uniting the global scientific and medical expert community. We are seeking someone who has excellent communication and organisational skills, is comfortable with complex medical terminology, genuinely cares about our mission, and will bring energy, skills and commitment to this exciting role.
If this sounds like you, we can’t wait to hear from you!
What we can offer
We offer a 35-hour working week and flexible working, a positive learning culture, international travel, and opportunities for you to learn and grow in your role. And for those who prefer hybrid working, we’re based in a vibrant, sociable office space close to London Bridge and Borough Market.
PVRI celebrates diversity and is committed to equality and inclusion in our recruitment practices and ways of working. If you’re excited about our mission and can bring talent and enthusiasm to our cause, we’d love to hear from you.
Job description
- Job title: Marketing & Events Officer
- Responsible to: Head of Comms & Marketing
- Salary: £32,000 - £35,000 p.a. (FTE)
- Hours & contract: Permanent, full-time, 35 hours/week, including occasional evening and weekend work. The role also involves international travel and short stays away from home (usually once or twice a year)
- Location: Flexible. As collaboration within our small team is vital, the role is ideally hybrid with 1-2 days/week at our office in Bermondsey, London; however, we’re happy to consider either fully remote or fully office-based
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Job purpose
The purpose of this role is to help PVRI achieve its mission by growing its international profile, driving membership, increasing engagement and income through delivering great marketing, webinars and event communications. You will be strengthening PVRI’s visibility globally, encouraging members to engage in PVRI opportunities and learning, and helping volunteers to feel valued. You will be using marketing insights and learning to drive continuous improvement in our marketing.
Key tasks
Marketing & comms
- Develop and implement an annual marketing plan and content calendar for our digital channels, including a strategy for growth
- Schedule great emails and newsletters through our CRM (including segmenting audiences, scheduling email journeys, and using data and insights to update our records and increase the relevance and effectiveness of communications)
- Create engaging content, including writing copy, creating graphics and editing videos, appropriate for our digital channels (emails, website, social media channels & event booking platforms), in line with our brand guidelines and tone of voice
- Drive awareness of PVRI, growth and engagement via regularly posting on our social media channels
- Ensure all communication practices are GDPR compliant, accessible, and support PVRI’s commitment to diversity, equity and inclusion
- Support the promotion of our journal, Pulmonary Circulation, PVRI projects and initiatives, and maintain an awareness of global news coverage of PVD developments
- Support the Head of Comms & Marketing in ensuring pages are accessible and SEO-friendly, while using insights (such as Google Analytics and Hotjar) to monitor performance and improve the user experience
- Monitor and evaluate all aspects of marketing and comms (including e-learning) against defined KPIs, ensuring that insights are used to drive improvements and shared among the team and organisers
- Keep up with best practices in general marketing techniques and developments
- Manage our Google Grants Ad account to reach potential new members
- When needed, co-managing digital marketing campaigns across paid and owned channels, delivering against KPIs for income and awareness-raising
E-learning
- Schedule webinars, liaising with event leaders on the programme, inviting and briefing the panel (ensuring the panel has the right permissions and good support ahead of the event)
- Host and record live webinars
- Promote webinars ahead of the event and the recordings
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In-person events
- Play a key role in marketing and communications of our face-to-face events
- Develop event apps and surveys within our event management software
- With the PVRI team, provide operational support before and during the event
- Support with photography, videography, and the production of great event materials
General responsibilities
- Work flexibly as part of our small team, across functions and departments to provide support to colleagues when needed and feed into PVRI strategy and direction
- Any other duties appropriate to the grading of the post which may from time to time be assigned to you.
Person specification
Essential criteria
- Excellent written communication skills in English, with the ability to write, edit, proof and adapt complex information for a variety of audiences and channels
- Excellent organisational skills, attention to detail, and the ability to manage a complex workload and competing priorities with tact and good humour
- Excellent interpersonal skills, cultural sensitivity, tact and diplomacy, and a commitment to our EDI agenda
- The ability to create & implement successful marketing plans through a CRM, incorporating continuous learning from monitoring and evaluating, and remaining flexible as marketing priorities change
- The ability to deliver high-quality professional webinars
- Skilled in managing website content (ideally Drupal)
- Skilled at monitoring and evaluating our marketing efforts across all digital channels and acting on the learning to drive continuous improvement
- Proven ability to engage followers and grow membership through social media channels (particularly LinkedIn, X, YouTube and BlueSky), ideally using a social scheduling tool
- Willingness and ability to safely and successfully use AI to enhance your role, ensuring accuracy and that PVRI’s tone of voice remains authentic at all times
- Good graphics and video editing skills
- A genuine interest in PVRI’s goals, with a clear focus on our vision. This will include the desire and ability to develop a basic understanding of the key issues in pulmonary vascular disease
- Strong understanding and implementation of good data protection, accessibility and DEI practices
- Willingness and ability to travel internationally, often circa twice a year
Desirable
- A working knowledge of Drupal, Vimeo, EventsAir, Google Grants Ads, Canva, Zoom, Adobe InDesign, Adobe Premiere Pro, and/or SurveyMonkey
How to apply
To apply for the role, please send us your CV and a supporting statement (max 850 words) outlining what you could bring to the role and referencing the person specification. Please send these, together with the Equalities Monitoring Form, to Katie Corris by 09:00 on Monday, 07 September.
Interviews will be held on Wednesday 16 September in person at our office in London.
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