Marketing Executive

Reporting to: Head of Brand & Consumer Marketing

Salary: £30,000 - £32,000

Place of work: 6 Bell Yard, London. This is a full-time office-based role, working on a hybrid model, with currently a minimum of three days in the office per week. In-office training will be required during the initial four weeks.

Key Responsibilities

Reporting to the Head of Brand & Consumer Marketing and working within a small, collaborative team, the Marketing Executive is responsible for supporting the successful delivery of the Books Are My Bag consumer marketing programme and related campaigns. The role is focused on:

• Delivering engaging consumer marketing campaigns that support bookshops and the wider bookselling community.
• Managing day-to-day social media activity and audience engagement across the Books Are My Bag channels.
• Supporting the planning and delivery of major annual campaigns and awards.
• Producing high-quality communications for booksellers, publishers and industry stakeholders.
• Maintaining campaign websites and marketing materials.
• Providing efficient marketing administration to ensure the smooth delivery of campaigns, publications and events.

Specific Responsibilities

• Day-to-day management of the Books Are My Bag social media channels, including scheduling, publishing, monitoring engagement, responding to enquiries and producing performance reports.
• Provide administration for the Booksellers Association member shop, including monitoring stock levels, reordering merchandise, responding to member enquiries and liaising closely with the Finance team.
• Support the planning and delivery of Books Are My Bag campaigns including Independent Bookshop Week, Bookshop Day, and Irish Book Week
• Compile, produce and distribute Books Are My Bag newsletters for booksellers, ensuring communications are accurate, engaging and delivered on schedule.
• Produce regular trade newsletters for publishers and industry contacts, including the fortnightly Books Are My Bag publisher updates and monthly stakeholder communications.
• Update and maintain Books Are My Bag presentations and promotional materials for publishers and industry partners.
• Maintain and update campaign content across the Booksellers Association and Books Are My Bag websites, ensuring information remains current and engaging.
• Produce campaign review reports and presentations, analysing performance and highlighting key successes and insights.
• Provide administrative support for the Nero Book Awards, including logging submissions, checking eligibility, communicating with publishers and coordinating book distribution.
• Working with the Marketing Manager, coordinate the Indie Book of the Month programme, including distributing books, liaising with booksellers, recruiting judging panel members, organising meetings and providing general administrative support.
• Support the administration of the Indie Book Awards, including coordinating book mailings, preparing judging materials, booking meeting rooms, arranging technology requirements and organising hospitality.
• Support the production of the Christmas and Summer catalogues, assisting with bookseller orders, coordinating overprints, proof-reading materials and responding to enquiries.
• Provide administrative and proof-reading support for Booktime magazine, working closely with the Consumer Publications Editor.
• Monitor and respond to marketing enquiries received via email, websites and social media channels.
• Provide copywriting and proof-reading support across the wider Marketing team as required.
• Undertake other duties appropriate to the role as required, recognising the needs of a small, collaborative organisation.