A Leading Media and Entertainment Company

A leading media and entertainment company, renowned for creating and distributing premium and popular content globally, is seeking a dynamic individual to join its international marketing team. This is an incredible opportunity to make a significant impact on how beloved stories and entertainment reach audiences worldwide, playing a crucial role in shaping marketing strategies for a vast array of content.

About Our Client

Our client is a global leader in media and entertainment, known for its diverse portfolio of content spanning films, television series, and animated classics. With a rich history of innovation, the company connects with audiences across various platforms, from traditional packaged goods to cutting-edge digital media. Their international licensee office plays a pivotal role in developing and coordinating sales and marketing strategies across numerous global regions, ensuring content reaches consumers through third-party partners and direct-to-consumer channels.

About The Role

This role offers a unique chance to be at the heart of bringing world-class entertainment to international markets. As a key member of the International Licensee Marketing Home Entertainment team, you will provide essential marketing support, coordinating materials, managing creative approvals, and driving marketing activities for both new releases and extensive content libraries. Your contributions will directly influence the successful distribution and promotion of iconic films and series, ensuring our partners have the resources they need to captivate audiences. You will be instrumental in maintaining the flow of marketing assets, facilitating crucial approval processes, and collaborating with various internal and external stakeholders to deliver captivating content to global audiences.

Key Responsibilities

• Ensure all necessary marketing materials and creative assets for new releases (Theatrical, TV, etc.) are provided to partners clearly, accurately, and timely, serving as the primary contact for asset queries.
• Manage the creative review and approval process for digital and physical partners’ creative submissions, leading creative discussions.
• Collaborate with other divisions (Theatrical, Consumer Products, Games) to source information and creative assets, secure necessary clearances from internal teams, and guide partners on usage.
• Oversee the creation of organic social content to support home entertainment releases, in collaboration with an intern.
• Manage the promotional approval process for brand partnerships, reviewing concepts, providing initial feedback, and facilitating approvals with various internal teams (Legal, Marketing, Creative).
• Support Marketing Managers with campaign reviews, implementation, monitoring, and creation of new promotional assets for the extensive content library.
• Collaborate with Marketing Managers to identify opportunities to promote the content library through new release slates, tactical, seasonal, or other moments throughout the year, maintaining an annual promotional calendar.
• Share marketing updates with digital partners monthly and coordinate the collection of best practices with an intern to share with the wider team.
• Support the development of promotional activities, coordinate and check implementation, channel activities through the relevant approval process, and collate results for wrap reports.
• Brief creative concepts to agencies and monitor the approval process with internal teams.
• Support Marketing Managers with key updates and information-gathering for key new release and episodic titles.
• Oversee the setup of local digital partners with internal systems and processes, providing troubleshooting support. Work with an intern to identify and create processes to optimize information supply to all clients.
• Ensure all necessary materials for marketing key titles are provided to home video partners via internal systems and communication channels in a clear, accurate, and timely manner.
• Coordinate the creative approval process for materials submitted by the Licensees for review.
• Work with the Marketing team to develop and present content slates, marketing strategies, and opportunities to the Licensees via virtual calls and conferences.
• Attend regular calls with internal teams (Promotions, Research & Insights) and external speaker sessions, identifying opportunities for licensee markets and providing feedback to the internal team.
• Provide general ad-hoc day-to-day support as required.
• Stay updated with relevant industry news, including studio activities, content performance, and marketing trends, to assist the Marketing team in updating partners with relevant information via internal platforms and newsletters.