About the Role

The Marketing Executive will provide hands-on support for marketing campaigns and initiatives across our events and digital products. You will assist with campaign delivery, digital marketing, content creation, and stakeholder support, gaining exposure to project ownership and marketing strategy, while developing your skills for progression.

Responsibilities

• Assist in planning and executing multi-channel marketing campaigns, including digital, email, social media, print, direct mail, PR, and on-site activation.
• Support the production of campaign content, such as newsletters, emails, graphics, and digital assets.
• Help monitor campaign performance, track KPIs, and support weekly reporting.
• Ensure campaigns are delivered on time, to specification, and in alignment with portfolio strategy.
• Assist with website updates, email marketing platforms, social media channels, and webinars.
• Help deliver digital campaigns to engage audiences and support registrations and lead generation.
• Collaborate with external agencies on paid social, PPC, or other digital campaigns.
• Assist with daily posting and content scheduling on LinkedIn, Facebook, Instagram, and TikTok.
• Help create visual and written content for social media channels, following brand guidelines.
• Support engagement with followers, responding to comments and messages under guidance.
• Assist in monitoring performance metrics (reach, engagement, clicks) and compile simple reports for the Marketing Manager.
• Help source content from internal teams, partners, or events to populate social media channels.
• Assist with TikTok campaigns, including short-form video production and trend research to support reach and engagement.
• Assist in building and sending email campaigns, including setting up emails, scheduling, and list segmentation.
• Support the creation of HubSpot workflows and automation sequences, ensuring timely communications to different audience segments.
• Monitor email performance metrics (open rates, click-through rates, conversions) and provide insights to the Marketing Manager.
• Help maintain and update subscriber lists, ensuring data quality, GDPR compliance, and accurate segmentation.
• Collaborate with internal teams to integrate email campaigns into wider marketing campaigns.
• Support A/B testing and provide feedback to optimise emails for engagement and conversions.
• Support content development for newsletters, articles, reports, white papers, and webinars.
• Work with internal teams and external partners to ensure content is accurate, engaging, and aligned with campaigns.
• Assist in managing content calendars and scheduling communications.
• Support delivery of digital, virtual, or hybrid events as required.
• Maintain and update CRM databases and mailing lists.
• Assist with audience segmentation and targeted communications.
• Ensure data quality, compliance, and best practice in marketing systems.
• Provide support for partnership, sponsorship, and advertising campaigns.
• Assist in managing relationships with visitors, exhibitors, and partners to drive engagement and commercial opportunities.
• Assist in drafting press releases and media advisories.
• Support PR campaigns and media database management.
• Track campaign performance and provide insights to the Marketing Manager.
• Assist in monitoring KPIs, ROI, and other metrics to support continuous improvement of campaigns.