Walkers
Marketing Executive
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Marketing Executive
Walkers Cleaning & Support Services
Salary: Depending on Experience
Location: Brentwood
Hours: Monday to Friday, 8:30am–5:00pm
Contract: Full-time, permanent
Help shape the marketing of an established, growing national business
Walkers Cleaning & Support Services is a successful, services business that has been operating since 1960. We provide commercial cleaning and specialist support services to well-known organisations throughout the UK, working across healthcare, education, retail, commercial property and facilities management.
As the business continues to grow, we are looking for a commercially minded B2B Marketing Executive to help strengthen our brand, create engaging content and generate new business opportunities.
This is a varied, hands-on position with genuine scope to introduce ideas, take ownership of projects and make a visible contribution to the company’s growth.
The role
Working closely with the Managing Director, Sales Director and wider management team, you will coordinate Walkers’ marketing activity across digital campaigns, LinkedIn, email marketing, website content, case studies, sales materials and lead generation.
You will turn the company’s contract wins, client success stories, technology, environmental initiatives and service innovations into engaging marketing content.
You will also help identify target organisations and decision-makers, develop campaigns and measure how marketing activity contributes to enquiries, meetings and new business opportunities.
This is a marketing role rather than a cold-calling sales position. However, commercial awareness and an understanding of how marketing supports business development will be important.
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Key responsibilities
- Help develop and deliver an annual B2B marketing plan.
- Plan targeted campaigns designed to generate enquiries and support the sales pipeline.
- Manage Walkers’ LinkedIn presence and maintain a consistent content schedule.
- Create case studies, client success stories, company news and employee features.
- Produce email campaigns, landing-page content and lead-nurturing communications.
- Research target sectors, organisations and key decision-makers.
- Maintain accurate marketing and prospect information within the company’s CRM system.
- Update website service pages, news articles and project information.
- Produce professional brochures, presentations, capability documents and sales materials.
- Promote contract wins, company developments, technology and service innovations.
- Support exhibitions, client events and community initiatives.
- Monitor campaign performance, enquiries and marketing-generated opportunities.
- Maintain a consistent and professional brand across company communications.
- Coordinate external designers, printers, photographers and other marketing suppliers when required.
Sustainability and social value
You will also help communicate Walkers’ environmental, social and governance activities.
Working with colleagues from across the business, you will:
- Produce sustainability and social value updates, case studies and client communications.
- Help gather information about environmental performance and community initiatives.
- Promote activities involving carbon reduction, recycling, water efficiency, cleaner transport, employee wellbeing and charitable support.
- Provide supporting marketing content for tenders and client presentations.
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Operational and technical information will be provided by the appropriate teams; you will not be expected to manage the company’s environmental compliance independently.
About you
We are looking for someone who can combine creativity with commercial thinking and who enjoys turning ideas into completed campaigns and content.
You will ideally have:
- Previous experience in a marketing, communications or content role.
- Excellent written English and the ability to create clear, engaging content.
- An understanding of B2B digital marketing, social media and lead generation.
- Strong attention to detail and a good eye for presentation.
- The ability to manage several projects and deadlines.
- Confidence working independently and taking ownership of tasks.
- An interest in using marketing to support sales and business growth.
- Good interpersonal skills and the confidence to work with colleagues at all levels.
- Strong Microsoft PowerPoint and Word skills.
Experience with Canva, Adobe Creative Cloud, CRM systems, email marketing platforms, website content management systems or analytics tools would be beneficial.
Experience in facilities management, commercial cleaning, property services or another B2B service industry would be advantageous but is not essential.
What we offer
- Free on-site parking.
- Casual dress.
- Training and professional development.
- Direct involvement with the company’s senior management team.
- The freedom to introduce new ideas and improve how the business markets itself.
- The opportunity to progress as the company and marketing function continue to grow.
- A friendly, collaborative and supportive working environment.
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