Elevation Recruitment Group
Marketing Executive
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Role: Marketing Executive – Wakefield - FULLY ONSITE
Salary: £35k- £40k DOE per annum
Working Hours: Monday to Friday 9am-5pm
We’re working with a leading SaaS business who are looking for a dynamic and results-oriented Marketing Executive to support their business development efforts.
The successful candidate will play a crucial role in increasing brand awareness, generating leads, and solidifying our position in the market. This role requires a blend of creativity, analytical skills, and a proactive approach to identifying growth opportunities.
Key Responsibilities:
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Market Research & Analysis:
- Conduct thorough market research to identify trends, customer needs, and the competitive landscape.
- Analyse customer segments and develop targeted marketing strategies.
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Marketing Strategy Development:
- Collaborate with the marketing team to develop and implement marketing strategies that align with business development objectives.
- Assist in defining marketing goals and KPIs.
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Tender Identification & Response:
- Research and find appropriate tenders that align with the company's offerings and strategic goals.
- Write and submit high-quality ITT responses, ensuring all submissions meet the requirements outlined in the tender documents.
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Content Creation:
- Create compelling content for various platforms, including blogs, newsletters, and marketing collateral that promote our services.
- Manage website content updates, ensuring all information is accurate, engaging, and optimised for SEO.
- Regularly update LinkedIn and other social media profiles to reflect our current offerings, achievements, and industry-related insights.
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Digital Marketing:
- Manage and optimise digital marketing campaigns across platforms (SEO/SEM, PPC, email marketing, and social media).
- Utilise analytical tools to track and report on campaign performance and ROI.
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Opportunity Pipeline Reporting:
- Develop and maintain reporting on the sales opportunity pipeline, including tracking potential leads and current engagements.
- Provide insights and recommendations based on pipeline data to optimise marketing and sales strategies.
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DMU Engagement:
- Utilise LinkedIn to locate and engage with Decision-Making Unit (DMU) contacts within our target sectors.
- Connect with potential clients and stakeholders through direct messaging to foster relationships and explore business opportunities.
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Collaboration & Communication:
- Work closely with the sales team to create promotional materials, pitch decks, and presentations that support business development.
- Engage with industry partners and stakeholders to explore collaboration opportunities.
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Event Management:
- Support the planning and execution of marketing events, webinars, and trade shows to showcase our products and services.
- Gather feedback and insights following events to refine future strategies.
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- Brand Management:
- Ensure consistent brand messaging across all marketing channels.
- Monitor brand perception and make recommendations for improvements.
Essential Skills & Attributes
- Bachelor’s degree in Marketing, Business Administration, or related field.
- 2-4 years of experience in a marketing role, preferably in the SaaS or technology sector.
- Proven experience in digital marketing, content creation, and lead generation.
- Strong analytical skills and proficiency with marketing analytics tools (Google Analytics, SEMrush, etc.).
- Experience with website content management systems (CMS) and social media platforms, particularly LinkedIn.
- Excellent verbal and written communication skills.
- Proven ability to work collaboratively in a team-oriented environment.
- Experience with marketing automation tools is preferred.
Skills:
- Proven experience in marketing, with a strong understanding of market dynamics.
- Proficiency in digital marketing tools, particularly Google Ads and email marketing platforms.
- Strong organisational skills with the ability to manage multiple projects simultaneously.
- Leadership capabilities to guide teams towards achieving shared objectives.
- Excellent communication skills, both written and verbal, with the ability to present ideas clearly.
- Familiarity with IT systems and office software applications is essential.
- Creative mindset with a keen eye for detail when producing marketing materials.
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