Marketing Executive – B2B Tech

London | Hybrid (only one day per week essential in London) | c£30,000

We’re working with an expanding international B2B software business that is looking to appoint a Marketing Executive. This is a newly created position to work closely with the VP of Marketing across content, events, digital and social media, marketing operations, reporting and sales enablement, making this a varied role with plenty of opportunity to develop. We’re looking for someone who is analytical, highly organised, self-motivated and a strong writer. It’s particularly well suited to someone who enjoys combining creative and analytical work and is curious about how technology and innovation are shaping the insurance industry.

Responsibilities:

(Full training provided for Marketing Graduate)

• Research and contribute to white papers, blogs and long-form articles, taking content from initial research through to publication
• Create customer case studies, including identifying candidates, interviewing customers, drafting content and managing approvals and testimonials
• Support social media activity, including coordinating the company's weekly LinkedIn newsletter - sourcing content, copy editing, scheduling, publishing and reporting on performance
• Draft and submit industry award entries
• Support the management of sponsored industry events and company-owned hospitality and sales events
• Manage event logistics from end to end, working with venues, suppliers, agencies and attendees
• Produce event materials including presentations, signage, invitations and promotional collateral
• Attend events and act as the on-site marketing contact, ensuring everything runs smoothly
• Produce post-event reports and coordinate follow-up communications
• Help maintain the marketing workspace and ensure brand assets, customer information, product information and sales collateral are accurate and accessible
• Maintain the marketing plan and budget tracker, monitoring activity and spend and highlighting any variances
• Maintain and improve the marketing database, including segmentation, lifecycle stages and data cleansing
• Produce weekly and monthly marketing reports covering social performance, conversion, pipeline contribution and funnel metrics, identifying trends and anomalies
• Support reporting on SEO and emerging LLM visibility, identifying opportunities for further investigation
• Maintain keyword and SEO documentation
• Track competitor activity and produce regular market intelligence using industry sources
• Manage and refresh sales collateral, ensuring assets are accurate, current and distributed effectively
• Support RFX responses through content sourcing, formatting and version control