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Wickes is recruiting and we are looking for an enthusiastic and performance driven Digital Marketing Executive to join our eCommerce team on a 12 month FTC.
The Role
In this role, you will be responsible for managing day-to-day operations across our Paid Search (PPC) and Affiliate channels in close collaboration with our external agency partners. You will act as a key cross-functional link across internal teams to maximise traffic, revenue, and lead generation, while gaining broad exposure to wider digital marketing workstreams.
If you are a proactive communicator, a collaborative team player, and eager to grow your digital marketing career within a fast-paced retail environment, we would love to hear from you.
What you’ll be doing:
Paid Search:
- Manage day-to-day PPC operations across both Retail and Design & Installation (D&I) propositions alongside our media agency.
- Optimise performance for traffic, revenue, and lead generation using GA4, Google Ads, and Data Studio to provide actionable insights.
- Serve as the primary representative in internal campaign planning meetings, ensuring channel alignment.
- Partner closely with Local Store Marketing and Retail Media teams to align strategies with wider business initiatives.
- Brief, review, and approve creative assets, ad copy, ad extensions, and target keywords.
- Collaborate with our feed management provider to build and execute a test-and-learn roadmap focused on attribute optimisation.
Affiliate Marketing:
- Oversee day-to-day Affiliate channel performance, focusing on high-quality traffic acquisition and revenue growth.
- Ensure merchant pages, offers, and promotions are accurate across top affiliate partners by working closely with the eCommerce Trading team.
- Build strong relationships with key partners to drive engagement and secure high-visibility exposure.
- Manage the Affiliates channel budget and present performance reports and actionable insights to key stakeholders.
- Brief creative assets and establish incremental testing roadmaps with agency partners to measure the true uplift of selected affiliates.
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What we’re looking for:
- Digital Expertise: Good understanding of Digital Marketing principles, with specific hands-on knowledge or strong grounding in PPC and Affiliate Marketing.
- Stakeholder Management: Excellent ability to build strong relationships and liaise across internal business teams and external agency partners to communicate dependencies and risks.
- Communication: Exceptional written and verbal communication skills, with the confidence to present channel updates in cross-functional forums.
- Organisation & Delivery: Strong project management and organisational skills, with a track record as a self-starter who can prioritise effectively under tight deadlines.
- Analytical Mindset: Comfortable reviewing performance data, drawing actionable insights, and tracking channel budgets.
- Trends: A keen eye for market trends, competitor activity, and industry developments to inform campaign strategy.
- Location & Presence: Willing and able to work a minimum of 3 days per week in the office (Watford Support Centre).
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What can we offer you?
You’ll be supported with fantastic learning and development and have the opportunity to grow and develop your career with us. We also have an early careers network to support you if you’re in your first few years of your career.
We’ll also equip you with a benefits package that includes:
- Competitive bonus
- Save-as-you-earn scheme
- Private Medical and Life Assurance
- Enhanced contributory pension scheme
- Colleague discount
- Discount platform including savings and cash back at numerous retailers, savings on gym membership, cycle to work scheme
Our widely recognised wellbeing strategy is something we’re proud of at Wickes. As part of this, we offer a range of health and wellbeing benefits and support, including an Employee Assistance Programme, financial education & loans, and access to parental, menopause and fertility support.
By giving you the support you need to do well at work, and the flexibility to make life work for you, we are giving you a career that doesn’t put your life on hold. Where you can be yourself, do your best work, and make a positive difference every day.
We aim to create an inclusive workplace with colleagues’ wellbeing at the heart of everything we do.
We’re a Disability Confident Employer and committed to building a diverse workforce that reflects the communities we serve. We welcome applications from disabled people and are committed to providing an accessible recruitment process and workplace for everyone. If you require any support or reasonable adjustments, please let us know here.
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