ESi CONTROLS LIMITED
Marketing Executive
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About the Role
We're looking for a proactive, hands-on Marketing Executive to own day-to-day marketing at ESi Controls, from social media, content and email to website, PR, video, and merchant and trade activity.
You'll help turn our marketing strategy into action: planning and delivering campaigns, briefing and managing external suppliers (design, web, print, photography and video), and making sure ESi communicates consistently with customers, installers, merchants and the wider industry, while developing your own understanding of those customers, markets, products and commercial priorities and, over time, taking increasing responsibility for shaping that strategy.
This role is designed to develop with the right person. Initially, you'll be hands-on across a broad range of marketing activity, building a strong understanding of ESi, our customers and our markets. As your experience grows, you'll have the opportunity to take increasing ownership of campaign planning, customer insight, product positioning and wider marketing strategy.
You won't do everything yourself, we work with external specialists across design, web development and print, but you'll own the briefs, the timelines and the standard of what comes back.
We're a great team with lots of exciting, untapped opportunities and plenty of scope to shape this role and make it your own.
Key Responsibilities
Planning & Campaign Management
- Develop the marketing plan and keep activity aligned with commercial priorities.
- Work closely with Sales and other teams to understand commercial priorities, identify opportunities and develop marketing activity that supports ESi’s planned growth.
- Develop a strong understanding of ESi’s products and their benefits to customers, turning technical product information into clear value propositions and marketing content.
- Support product launches from marketing ideation and messaging through to campaign execution with post-launch and lessons-learned reviews.
- Manage the installer loyalty scheme, and support initiatives that improve engagement and retention.
- Coordinate POS, promotional materials and marketing support for merchants, distributors and trade partners.
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Social Media & Content
- Plan, create, schedule and monitor content across Facebook, Instagram, LinkedIn, TikTok and YouTube and manage paid social and digital advertising as required.
- Write blogs, case studies, news stories, product content and other marketing copy, publishing to our WordPress website.
- Create straightforward assets in-house (Canva or similar) and brief external partners for bigger design, print and digital work. (Unless you have broader design skills)
- Coordinate video content, support filming, and manage or edit simple video assets.
Email & Data
- Create and send email newsletters and campaigns, and monitor performance.
- Maintain marketing databases, ensuring accurate segmentation and data quality.
- Use customer, campaign and commercial data to generate insight and recommend improvements to future activity.
Website
- Keep website content accurate, current and engaging; coordinate more technical changes with our external web support.
- Monitor website performance and identify opportunities to improve.
Event Management
- Plan and coordinate ESi's presence at trade shows, exhibitions and industry events, including stand design and build.
- Liaise with contractors, venues and suppliers to manage logistics from booking through to on-the-day delivery.
- Coordinate event materials and promotional collateral to ensure a consistent presence.
- Support on-the-day event delivery where required.
Strategic & Commercial Marketing
- Develop a strong understanding of ESi's customers, products, markets and routes to market, and use this understanding to inform marketing activity.
- Work with Sales and other teams to identify customer needs, market opportunities and areas where marketing can support commercial growth.
- Support the development of customer and channel propositions, positioning and messaging across ESi's key audiences.
- Use market, customer and campaign insight to make recommendations on future marketing activity.
- With experience, take increasing responsibility for contributing to ESi's wider marketing strategy and planning.
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Supplier Management & Reporting
- Brief and manage external designers, developers, printers, photographers and videographers, ensuring work is delivered on brand, on time and on budget.
- Track performance across social, email, website and campaigns, and recommend improvements.
About You
- Degree-level qualifications.
- Commercially minded, with an interest in understanding how marketing contributes to business growth and are able to balance creativity with commercial thinking.
- Experience in a similar marketing role with strong digital marketing skills.
- Good working knowledge across all social media channels.
- Able to turn information and data into useful insight and practical recommendations.
- Interested in developing beyond marketing execution into broader strategic marketing.
- WordPress experience for website updates and blog publishing.
- Email marketing platform experience, including building campaigns from scratch.
- Confident using data to understand customer buying behaviour and turn insight into campaigns.
- Comfortable challenging assumptions and suggesting new ideas.
- Canva (or similar design tool) experience.
- Strong copywriting skills and an eye for what's on brand.
- Comfortable briefing and managing external suppliers.
- Organised, analytical, and confident working independently.
Experience in heating, building services, construction, manufacturing or merchant sectors is useful but not essential.
What's on Offer
- 23 days annual leave, plus bank holidays.
- Statutory Pension scheme with 3% Employer contribution.
- Full-time, permanent, on-site role.
Ready to Apply?
We’re looking for someone proactive, hands-on and commercially minded who wants to take real ownership of marketing at ESi Controls and grow with the role. If that sounds like you, we’d love to hear from you.
Please apply directly through LinkedIn, including your CV and a covering letter telling us a little about yourself, your experience and why you’re interested in joining ESi Controls. No agencies, please.
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