Haymarket Media Group
Marketing Executive
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Overview
About the Job
Working within Content Labs
Content Labs is Haymarket's in-house content marketing agency, delivering integrated marketing campaigns and bespoke commercial content across Haymarket's portfolio of leading B2B brands. Working closely with Commercial, Editorial, Project Management and Marketing Operations teams, the division creates a wide range of content, including events, webinars, reports, articles and multimedia campaigns, helping clients engage their target audiences and achieve measurable business outcomes.
The Role
As a Marketing Executive, you will support the planning, delivery and optimisation of integrated marketing campaigns across a diverse portfolio of commercial content projects. Working closely with internal stakeholders, you will help deliver campaigns that achieve client objectives, meet agreed KPIs and contribute to the continued commercial success of Content Labs.
This role plays an important part in ensuring campaigns are delivered accurately, on time and to a consistently high standard. You will create engaging marketing content, coordinate campaign activity across multiple channels, monitor campaign performance and provide reporting and insights that help inform future marketing activity.
Working within a fast-paced environment, you will build strong relationships with colleagues across Content Labs and the wider business, helping to deliver an excellent experience for both internal stakeholders and clients while contributing to the continued growth and success of the department.
Responsibilities
Key Responsibilities
Campaign Delivery
- Support the planning, coordination and delivery of integrated multi-channel marketing campaigns across a range of commercial content, including events, webinars, articles, reports, surveys and other bespoke content solutions.
- Ensure campaigns are delivered on time, meet agreed objectives and achieve client KPIs, including audience engagement, lead generation and event registrations.
- Build, schedule, execute and monitor email marketing campaigns from creation through to deployment.
- Write, edit and proof engaging marketing copy across a variety of channels, including email, social media, display advertising and native advertising.
Campaign Performance & Delivery
- Monitor campaign performance against agreed KPIs and analyse campaign data to produce reports for clients and internal stakeholders.
- Provide campaign insights and recommendations to support continuous improvement and future marketing activity.
- Support the commercial team by providing campaign performance data, case studies and marketing insights for client proposals and sales opportunities.
Collaboration & Organisation
- Work collaboratively with colleagues across Content Labs, Commercial, Editorial, Marketing Operations and Project Management teams to ensure campaigns are delivered successfully.
- Manage multiple campaigns and competing priorities while maintaining a high level of accuracy and attention to detail.
- Build positive working relationships with internal stakeholders and contribute to the continued success of Content Labs.
Key Relationships
The Marketing Executive will work closely with colleagues across Content Labs, including Project Managers, Commercial, Editorial and Marketing Operations teams, to support the successful delivery of client campaigns. The role will also build effective working relationships with clients and external suppliers to ensure projects are delivered to a high standard and achieve agreed objectives.
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Skills / Experience / Knowledge / Minimum Criteria
Knowledge, Skills & Experience
Knowledge
- An understanding of marketing principles and digital marketing channels.
- Awareness of integrated marketing campaigns and how different marketing channels work together.
- A basic understanding of campaign reporting and performance metrics.
- Proficient in Google Workspace applications, particularly Gmail, Sheets, Docs, and Slides
Skills
- Excellent written and verbal communication skills, with the ability to produce accurate and engaging marketing content.
- Strong organisational and time management skills, with the ability to manage multiple priorities and meet deadlines.
- Excellent attention to detail and a high level of accuracy.
- Strong interpersonal skills, with the ability to build positive working relationships with colleagues and stakeholders.
- Analytical skills, with the ability to interpret campaign performance data and identify opportunities for improvement.
- A proactive and adaptable approach, with a willingness to learn and contribute within a fast-paced environment.
Experience
- Experience in B2B marketing, digital marketing or agency environment is desirable.
- Experience supporting or delivering marketing campaigns across multiple channels is advantageous.
- Experience creating marketing content for digital channels, such as email or social media, is beneficial.
- Experience managing competing priorities and working to deadlines.
About You
- Passionate about marketing and keen to develop their skills.
- Organised, with strong attention to detail and the ability to manage multiple priorities.
- A confident communicator with strong written and verbal communication skills.
- Creative and interested in producing engaging marketing content.
- Proactive, adaptable and willing to learn in a fast-paced environment.
- Collaborative, building positive relationships with colleagues and stakeholders.
- Analytical, with an interest in using data and insights to improve campaign performance.
What Success Looks Like
- How will success in this role typically be measured?
- Delivering marketing campaigns accurately, on time and to a consistently high standard.
- Supporting the achievement of client objectives and agreed campaign KPIs, including audience engagement, lead generation and event registrations.
- Producing engaging, accurate and effective marketing content across multiple channels.
- Building positive and collaborative relationships with colleagues, clients and other stakeholders.
- Managing multiple campaigns and priorities effectively while maintaining excellent attention to detail.
- Using campaign reporting and insights to identify opportunities for continuous improvement.
- Demonstrating a proactive approach to learning, developing new skills and contributing positively to the success of Content Labs.
Additional Information
Why work with us at Haymarket?
Haymarket Media Group values its people and strives to shape a better future with remarkable content. From paid content and subscription services; to integrated advertising and content marketing packages. We deliver market-leading branded experiences that inspire great decisions. From data and digital information solutions to live events, awards and professional education services.
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Our benefits include:
Our Company benefits:
- 25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)
- Work from anywhere in the world for up to 3 weeks of the year with our ‘Work from Anywhere’ days
- Flexible working hours (core hours from 10-3) allowing you the flexibility to adapt your work schedule to your personal commitments
- Generous contributory pension scheme
- Health Cash Plans: With our health cash plans, you can access a range of healthcare benefits, including coverage for medical expenses, dental care, optical services, and more
- Disability Confident Employer
We are a Disability Confident employer and offer guaranteed interviews to all disabled applicants who meet the above minimum criteria. To be considered as part of this initiative, please ensure you indicate if you have a disability when applying for the post. If you need any reasonable adjustments to enable you to fully participate in the recruitment process, please contact us at recruitment@haymarket.com.
More about Haymarket
Working here means being part of a commitment to shaping a better future. As a proudly Certified B Corp™, we are part of a global movement of businesses acting as a force for good. Haymarket Impact is focused on making a positive difference globally, guided by the United Nations Sustainable Development Goals and intertwined with an unwavering commitment to equity, diversity, and inclusion. This commitment to balancing profit with purpose is deeply embedded in our culture, reflected in our values of Integrity, Respect, Creativity, Innovation, and Expertise.
We invest heavily in our people. From professional development and internal training to mentorship and coaching. Our certified Disability Confident status has fostered an environment where all employees feel supported, valued, and can ask for workplace adjustments without fear of judgment.
Our valuable partnerships for good globally mean colleagues are always up for taking on a new charitable challenge, utilise their volunteering day and go out of their way to support their local communities.
We know how important a healthy work-life balance is too. Our flexible hours and hybrid working model means employees are expected to be in the office at least three days a week and can work remotely for the remaining two. This means we thrive together when we collaborate in person, fostering stronger connections and creativity, but still allowing for flexibility outside of those times.
As an equal opportunities employer, we are committed to ensuring all candidates have the same opportunity to succeed, regardless of sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age, or disability. In line with our dedication to fairness and transparency, we are also proud to be a We Show the Salary employer, pledging to always include pay details on our job adverts.
Join us and be part of award-winning teams and a culture that is truly unique - a place to grow, feel inspired, build a brilliant career and make a difference.
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