Animo Group
Marketing Executive
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Marketing Executive - 10-Month Fixed term contract
Full-Time, 4-Day Week – No Fridays!
Hybrid - 2 days in the office
Salary - £35,000 - 40,000
We have recently partnered with a scaling SaaS business based in Haywards Heath. They are looking for a Marketing Executive to join the existing team.
As a Marketing Executive, you’ll own the strategy and execution of their lead-generation engine. This is a pivotal role designed for a generalist with a performance mindset, tasked with diversifying our inbound channels and turning digital interest into measurable revenue. You’ll be working very closely with the sales team to make their lead engine a success and drive significant revenue growth.
What You’ll Be Doing
- Manage inbound activities to broaden our channel mix, optimising SEO and paid search to reduce reliance on traditional events and drive consistent, scalable traffic.
- Be the primary point of contact for our external SEO, paid search, and PR agencies.
- Own the "lead-to-opportunity" journey. By identifying friction in the funnel and implementing lead-scoring models, you’ll ensure that only the warmest prospects reach our sales team.
- Own the delivery of MQLs and SQLs. You’ll translate high-level business goals into actionable marketing plans that fuel our marketing-sourced pipeline.
- Partner closely with Sales Leadership and SDRs to refine follow-up sequences, messaging, and lead visibility. You’ll define the "Gold Standard" for MQL-to-SQL handoffs.
- Using HubSpot and GA4, you’ll build and maintain full-funnel dashboards, providing leadership with a transparent view of channel effectiveness and conversion health.
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What We’re Looking For
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- Proven experience in lead/demand generation or B2B performance marketing (SaaS/Tech background is a major plus).
- You are commercially minded and motivated by pipeline targets. You use data, not "gut feel," to justify spend and pivot strategies.
- Experience managing external partners and are comfortable holding them to rigorous KPIs and deadlines.
- High proficiency in HubSpot (CRM & Marketing Hub) and GA4. You know how to track a lead from the first click to the final handshake.
- You can build trust with SDRs and Sales peers while having the confidence to experiment with new inbound approaches independently.
What We Offer
- 4-Day Working Week
- Flexible Hybrid Working - 1–2 days per week in our office.
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