Campaigns & Brand Activity

• Support and, where appropriate, take ownership of campaigns from initial idea through to launch and reporting.
• Help deliver seasonal campaigns, product launches, promotions and brand partnerships.
• Coordinate marketing activity across multiple channels to ensure campaigns feel joined-up.
• Develop campaign briefs, timelines and creative requirements.
• Work with the Marketing Director on campaign planning and sign-off.

PR, Events & Partnerships

• Respond to and coordinate relevant press and PR opportunities.
• Prepare content, imagery and information for journalists and media requests.
• Support the business at trade shows and events, including opportunities such as Top Drawer and Spring Fair.
• Help create event materials, social content and follow-up campaigns.
• Support affiliate, influencer and partnership marketing activity.
• Identify new opportunities to increase brand awareness and reach.

Marketing Analysis & Optimisation

• Monitor performance across social media, CRM, website and other marketing channels.
• Regularly review what content and campaigns are performing best — and, importantly, understand why.
• Track key metrics including engagement, reach, website traffic, subscriber growth, clicks and conversions.
• Produce simple performance reports and recommendations.
• Use data, customer behaviour and market trends to improve future activity.
• Test new ideas and learn from the results.

General Marketing

• Maintain a forward marketing calendar across all channels.
• Keep brand assets, content and campaign information organised and accessible.
• Ensure all marketing activity follows the relevant brand guidelines and tone of voice.
• Support ad-hoc marketing requests and projects as they arise.
• Bring new ideas to the business — we want someone who sees an opportunity and says, “What if we tried this?”
• Stay curious about emerging platforms, trends, tools and marketing opportunities.

What We're Looking For

Essential

• Some practical marketing experience — this could be from a Marketing Executive, Marketing Assistant, apprenticeship, internship or relevant personal/project experience.
• Strong written English and the ability to write engaging copy for different audiences and channels.
• Hands-on experience creating social media content.
• Comfortable using Canva or similar creative tools to produce marketing assets.
• Understanding of social media platforms including Instagram, Facebook, TikTok and/or Pinterest.
• Understanding of email marketing and basic CRM principles.
• Organised and able to manage multiple campaigns, deadlines and channels simultaneously.
• Comfortable looking at marketing data and turning it into simple, actionable insights.
• Able to work independently and take ownership of work.
• Strong attention to detail.

Desirable

• Experience with Mailchimp or another email marketing platform.
• Experience with WooCommerce or another e-commerce platform.
• Experience with SEO and tools such as Yoast.
• Experience with Google Analytics or similar analytics platforms.
• Experience creating short-form video for TikTok, Instagram Reels or similar.
• Experience with PR, influencer marketing, affiliate marketing or partnerships.
• Experience supporting events or trade shows.
• Experience working within a small business, start-up or entrepreneurial environment.
• An interest in travel, family lifestyle, sustainability or e-commerce.

The Person

We're looking for someone who is naturally curious, creative and commercially aware.

You don't need to know everything on day one. What matters is that you're willing to learn, have ideas, take ownership and aren't afraid to get stuck in.

You'll be someone who can move comfortably between creative and analytical thinking — happy creating a TikTok in the morning, analysing an email campaign after lunch and then helping prepare materials for a trade show.

You'll notice when something isn't working and look for a better way.

You'll care about the detail, but won't lose sight of the bigger picture.

Most importantly, you'll understand that good marketing isn't just about making things look nice. It's about getting the right message to the right customer at the right time — and making people want to take action.

Working With Us

As a small, founder-led business, you'll work closely with both the Marketing Director and Founder and have genuine visibility of the wider business.

The role is designed around independence, ownership and forward planning. You'll be encouraged to plan content and campaigns in advance, work confidently within our established brand guidelines and keep activity moving without needing constant sign-off. Regular communication and clear processes will ensure you have the support you need.

There is no expectation to routinely work evenings as part of the day-to-day role. However, occasional evening or weekend work may be required for specific events, trade shows, launches or other marketing activity where attendance or live support is needed. This would be discussed and planned in advance wherever possible.

Flexible working hours and remote working will be considered for the right candidate, with the role balancing independent working with regular collaboration with the wider team.

Why Join AdelRose?

• Own real marketing activity rather than simply assisting someone else.
• See your content published across multiple channels and brands.
• Work across the full marketing mix, building valuable experience across social, CRM, content, SEO, e-commerce, PR, events and partnerships.
• Work directly with the founders and have your ideas heard.
• Help shape the development of growing consumer brands.
• Build a portfolio of genuine, commercially focused marketing work.
• Develop your skills across both creative and data-led marketing.
• Have the opportunity to grow with the business as the AdelRose group expands.

This is a role for someone who wants to make things happen, not wait to be told what to post. If you're creative, curious, organised, commercially minded and excited by the idea of helping build brands from the ground up, we'd love to hear from you.