D. M. Keith Limited
Marketing Executive (Aftersales and CRM)
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A fantastic opportunity has arisen for a talented, passionate & creative individual to work within the marketing team at an AM 50 car & van retailer. This is an exciting opportunity to shape how we communicate with customers throughout their vehicle ownership journey. You will support Aftersales demand, customer retention and finance renewals across some of the world’s leading vehicle brands, including ŠKODA, KIA, SEAT, CUPRA, Honda, Ford, BYD and more.
About Us
Our business started over 60 years ago and has been in the same family ever since. From our very humble beginnings, we have grown to be in the top 50 car dealers in the country. Across our 26 businesses we have a stable workforce of over 600 people, many of whom have been with us for years. We are always on the lookout for nice, genuine people who genuinely care about our customers and have a can-do attitude.
Our recruitment philosophy is that we recruit for attitude and train for skills, which means that although we’re often looking for specific technical skills, if you like working with customers and you are attracted by our Family Values of Fit, Fun, Family and Fearless, you’ll fit in well here and we’d like to hear from you even if you have no experience of the automotive industry.
About You
As our Marketing Executive (Aftersales & CRM), you will help us build stronger, more useful relationships with customers throughout their ownership journey.
You will work with the Group Marketing Manager and Senior Marketing Executive to plan Aftersales, retention and CRM activity, before taking ownership of its delivery. You will be supported by our agency partners, head office Aftersales team, and other members of the marketing department.
The role combines customer communications, campaign delivery, data-led marketing and commercial thinking. You will help make it easier for customers to understand and book the services they need, while supporting the business in generating workshop bookings, improving retention and creating timely finance renewal opportunities.
You do not need to have worked in the automotive industry before. We are looking for someone who is curious about customers, comfortable working with data and able to turn commercial priorities into clear, relevant and well-executed marketing activity.
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Key Responsibilities
Aftersales Marketing and Workshop Demand
- Work with the Group Marketing Manager, Senior Marketing Executive and head office Aftersales team to develop a coordinated programme of Aftersales marketing activity.
- Plan and deliver campaigns designed to increase relevant workshop bookings and support workshop utilisation across the group.
- Turn operational and commercial priorities into clear customer propositions, campaign briefs and communications.
- Develop activity for different customer groups, including current customers, lapsed customers, owners of older vehicles and customers approaching important ownership milestones.
- Coordinate supporting email, website, social media, direct marketing and dealership materials where required.
CRM and Customer Communications
- Plan and deliver marketing emails and CRM campaigns across all D. M. Keith brands.
- Work with approved customer data to identify and segment appropriate campaign audiences.
- Coordinate the production of campaign artwork, landing pages and supporting materials with internal colleagues and agency partners.
Finance Renewals and Retention
- Support the planning and delivery of finance renewal marketing across D. M. Keith’s vehicle brands.
- Work with relevant sales, finance and dealership teams to identify appropriate renewal audiences and campaign opportunities.
- Create timely and relevant communications for customers approaching the end of a finance agreement or another suitable renewal point.
- Monitor renewal campaign engagement, enquiries, appointments and sales outcomes.
Campaign Coordination and Delivery
- Take ownership of delivering agreed Aftersales and CRM campaigns from brief through to launch and reporting.
- Prepare clear briefs for agency partners and internal colleagues.
- Maintain constructive working relationships with dealership teams, Aftersales colleagues, manufacturer contacts and external suppliers.
- Identify missing information, conflicting priorities or delivery risks early and escalate them through the appropriate route.
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General Marketing Support
Approximately 25% of the role will provide flexible support across wider group marketing activity. This may include:
- Supporting priority vehicle, dealership and group marketing campaigns, events, and product launches.
- Assisting with email, website, social media and customer communications.
- Producing or adapting copy and campaign materials.
- Helping the marketing team respond to changing commercial priorities.
- Contributing ideas and customer insight to wider campaign planning.
Requirements
- At least 12 months’ previous experience in a marketing, CRM, email marketing or customer communications role.
- Strong written and verbal communication skills.
- Confidence using CRM, email marketing or marketing automation platforms to segment data and target campaigns.
- Good working knowledge of Microsoft Office, particularly Excel, Outlook and PowerPoint.
- Familiarity with tools such as Canva, CapCut and/or Adobe Creative Suite.
- An understanding of email marketing measures such as delivery, open rate, click rate and campaign response.
- Excellent organisational skills and the ability to manage competing priorities.
- A commercial mindset and an interest in how marketing activity contributes to bookings, retention and sales opportunities.
- A collaborative, practical and can-do approach.
- The ability to work independently and as part of a small, busy team.
- Experience within automotive retail, aftersales, customer retention or finance renewals would be advantageous, but is not essential.
What we offer
- 30 days annual leave inclusive of 8 bank holidays.
- Preferential rates for servicing and repairs on your family and friends’ cars.
- A workplace pension scheme.
- £25 contribution to eye tests
- Cycle to work scheme
Hours
Monday-Friday 8.30am-5.00pm
We are an equal opportunity employer. We are committed to creating an inclusive environment for all employees and do not discriminate on the basis of race, ethnicity, gender, age, national origin, religion, disability or other characteristics
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