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Marketing Executive (Level 4) Apprenticeship
Job Overview
To assist the marketing team with the development and expansion of the charity and enterprises presence including online and social media.
What You'll Do at Work
- Social Media: Drafting, scheduling, and monitoring content especially in relation to enterprises.
- Create and develop effective organic and paid social media campaigns.
- Produce monthly analytic reports using social media analytics and evaluate ROI (return on investment) on paid social media campaigns.
- Maintain broad knowledge of QAC learner and client programmes and provisions.
- Maintain good knowledge of QAC enterprises.
- Ensure information on the charity website and social media is aligned to the marketing strategy.
- Generate and edit digital content such as videos, photographs, and text for publication for website, social media, and marketing material.
- Design and create artwork for website, social media content, and marketing material.
- Support the marketing team in the creation of materials, marketing, and delivery of events such as Sight Village, College Open Days, etc.
- Respond to enquiries from potential learners/families/professionals.
- Contribute to the wider remit of marketing as required.
- Help build the charity newsletter.
- Adhere to the charity’s acceptable use of IT policies at all times.
- Provide efficient administrative support to the marketing team.
- Support the marketing and communications team in a variety of projects, marketing campaigns, advertising, and publicity.
- Flexibility to work out of hours required (including occasional evening and weekend work). Time off in lieu is used in these cases (TOIL).
- Contribute to the general running of the marketing and communications office and to support other colleagues as and when required.
Emergency Response Duties
- Receiving appropriate training, instruction, and information to carry out emergency procedures safely and effectively.
- Responding to emergency situations in line with organizational policies and procedures.
- Supporting the organization’s compliance with relevant Health and Safety legislation.
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Where You'll Work
Court Oak Road Harborne Birmingham B17 9TG
Training Details
Training Provider:
HALESOWEN COLLEGE
Training Course:
Marketing executive (level 4)
Course Contents:
- Coordinate and maintain key marketing channels (both digital and offline).
- Plan and deliver tactical campaigns against SMART (Specific, Measurable, Achievable, Realistic, Time-bound) objectives.
- Manage the production and distribution of marketing materials, e.g., digital, print, and video content as appropriate.
- Produce a wide range of creative and effective communications, including ability to write and proofread clear and innovative copy, project briefs, and give confident presentations.
- Able to engage and collaborate with a wide range of clients/stakeholders, across departments internally and with clients/suppliers externally to support marketing outcomes as required.
- Use good project and time management to deliver projects/tasks/events as appropriate. Including the ability to divide time effectively between reporting, planning, and delivery.
- Coordinate several marketing campaigns/projects/events to agreed deadlines.
- Effectively liaise with, and manage, internal and external stakeholders including suppliers to deliver required outcomes.
- Monitor project budgets within their scope of work using appropriate systems and controls.
- Evaluate the effectiveness of marketing campaigns by choosing the appropriate digital and offline data sources.
- Assimilate and analyse data and information from a range of sources to support marketing activities.
- Evaluate data and research findings to derive insights to support improvements to future campaigns.
- Effectively use appropriate business systems and software to deliver marketing outcomes efficiently, for example, to analyse data, produce reports, and deliver copy.
- Use appropriate technologies to deliver marketing outcomes e.g., digital/web analytics, social media, CRM.
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Training Schedule:
The apprentice will be allocated with an assessor who will visit them within the workplace once every 6-8 weeks. In addition, the apprentice will be required to attend regular online lessons. The apprentice will be expected to complete 6 hours off the job each week.
Essential Qualifications
- GCSE in:
- English (grade C/4)
- Maths (grade C/4)
Desirable Qualifications
- Any Level 3 in:
- Any (grade PASS)
- Marketing Level 3 in:
- Marketing (grade PASS)
Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.
Skills
- Communication skills
- IT skills
- Attention to detail
- Organisation skills
- Customer care skills
- Administrative skills
- Team working
Other Requirements
- As this is a Level 4 position, applicants must have a level 3 qualification or experience within Marketing.
- Successful applicants will be subject to an enhanced Disclosure and Barring Service (DBS) check and two employment references.
About This Employer
The Queen Alexandra Charity, Birmingham has a mission to ‘empower young adults with learning difficulties and disabilities to achieve their ambitions and to lead fulfilling lives’. This is achieved through four service areas - College, Community, Residential, and Enterprises. The organisation supports young adults with a diverse range of complexities and abilities, and has specialisms in autism and associated complex behaviours and visual impairment, however, it is a multi-disability organisation.
Additional Information
- Your earnings can increase over time with an apprenticeship. Find out about potential future pay.
- There is potentially a permanent position available on completion of this apprenticeship.
Contact Information
The contact for this apprenticeship is:
HALESOWEN COLLEGE
Deborah Maley
dmaley@halesowen.ac.uk
01216027777
Reference Code:
VAC2000054371
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