Marketing Executive Apprentice

Role Overview

The aim of the Marketing Executive is to develop and implement marketing strategies tailored to specific target candidate audiences that produce high candidate engagement and creates actionable results. The actions undertaken by the Marketing Executive should drive increase in turnover and profitability across the group.

What You'll Do at Work

• Oversee and manage the lifespan of marketing campaigns
• Identify topics and create content, relevant for posting on our website, LinkedIn, and YouTube
• Identify methods to boost the website SEO performance
• Conduct research and analyse data to identify audiences and emerging trends
• Write and proofread adverts / marketing material
• Plan and structure advert text to satisfy digital algorithms and increase performance of marketing
• Maintain the group websites
• Create and develop digital adverts and content using Adobe Creative Cloud
• Write and publish regular blogs
• Direct, film, edit, and publish digital content
• Support marketing initiatives for group or associated companies

Training Course

Multi-channel marketer (level 3)

Course Contents

• Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
• Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
• Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
• Use research/survey software to gather audience insight and/or evaluation to support the project.
• Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
• Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
• Proofread marketing copy ensuring it is accurate, persuasive, and is on brand.
• Use software to design and create marketing assets to meet the technical specification.
• Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
• Organise offline and digital assets ensuring they are coordinated and legally compliant.
• Use a content management system to publish text, images, and video/animated content.
• Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
• Use technology and software packages to support day-to-day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations, and project management.
• Identify and use data and technologies to achieve marketing objectives.
• Monitor and amend campaigns to meet budget requirements including time and monetary costs.
• Review campaigns regularly to ensure effectiveness, to optimise the results.
• Measure and evaluate campaign delivery to identify areas for improvement.
• Use data analysis tools to record, interpret, and analyse customer or campaign data.