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📍 London | Luxury Retail | On Site
At Be Keen, we partner with some of the world's most distinctive niche fragrance brands, helping them grow across Travel Retail and domestic markets worldwide.
We are looking for a proactive and hands-on Marketing Executive to support the execution of marketing initiatives across our international portfolio.
Working closely with commercial teams, distributors, creative partners, and senior leadership, you will play a key role in bringing brands to life through product launches, retail activations, marketing campaigns, and in-market execution.
This is an ideal opportunity for someone who enjoys managing multiple projects, taking ownership, and turning ideas into action in a fast-paced, entrepreneurial environment. With significant exposure to Travel Retail and international distribution, the role offers a unique opportunity to develop expertise within one of the most dynamic sectors of the luxury industry.
What you'll do
Brand & Launch Execution
- Support the development and implementation of brand marketing strategies across the portfolio.
- Contribute to annual marketing plans aligned with commercial objectives and market priorities.
- Coordinate the execution of 360° fragrance launches across international markets.
- Develop and roll out launch toolkits, campaign guidelines, and supporting materials for distributors and retail partners.
- Coordinate launch timelines, assets, approvals, and stakeholders to ensure successful implementation.
- Track launch performance and gather feedback from markets and retail partners.
Retail Activations & Trade Marketing
- Coordinate retail activations, animations, and in-store experiences across multiple international markets.
- Support excellence in execution across retail touchpoints, including visual merchandising, POS materials, sampling programmes, and promotional activities.
- Adapt and localise global marketing initiatives according to market and retailer requirements.
- Work closely with distributors and commercial teams to ensure consistent execution in line with brand guidelines.
- Support marketing initiatives across Travel Retail environments, including airports, department stores, and other key retail locations.
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Content & Marketing Materials
- Coordinate the development and adaptation of marketing assets across digital, retail, and physical channels.
- Manage day-to-day marketing requests from commercial teams, distributors, and retail partners, including brand assets, POS materials, visual merchandising guidelines, presentations, and launch support.
- Support the creation of presentations, training materials, launch content, and sales tools.
- Coordinate with agencies, suppliers, and creative partners to ensure projects are delivered on time and to the required standard.
- Support photo shoots, video productions, events, and content creation initiatives when required.
- Ensure all materials remain consistent with each brand's identity and positioning.
Marketing Operations & Project Coordination
- Manage multiple projects simultaneously across brands, markets, and stakeholders.
- Maintain marketing calendars and coordinate timelines, approvals, deliverables, and project follow-up.
- Collaborate closely with commercial teams to ensure alignment between marketing activities and business priorities.
- Support reporting and performance analysis to inform marketing decisions.
- Assist with PR initiatives, brand events, product launches, trade fairs, and Travel Retail exhibitions.
- Support influencer, press, and brand awareness initiatives where relevant.
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What we're looking for
- 2–4 years of experience in Marketing, Brand Marketing, Trade Marketing, Retail Marketing, or a similar role.
- Experience within beauty, fragrance, luxury, fashion, or lifestyle is highly desirable.
- Experience coordinating product launches, marketing campaigns, retail activations, or similar projects.
- Strong project management and organisational skills, with the ability to manage multiple priorities simultaneously.
- Excellent attention to detail and a strong executional mindset.
- A proactive, hands-on approach with a genuine sense of ownership.
- Strong communication skills and confidence working with different internal and external stakeholders.
- Comfortable operating in a fast-paced, entrepreneurial, and international environment.
- Ability to work both independently and collaboratively as part of a lean team.
- Experience in Travel Retail or international distribution is a plus.
Why join us
- Work with a curated portfolio of distinctive niche fragrance brands, each with its own creative identity.
- Gain exposure to an international business operating across Travel Retail and domestic markets worldwide.
- Take ownership of projects and make a visible impact from day one.
- Collaborate directly with senior leadership in a lean, entrepreneurial environment.
- Develop hands-on experience across product launches, retail activations, content, trade marketing, and brand building.
- Build valuable expertise in Travel Retail and international distribution within the luxury industry.
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