Marketing Talent | Publishing, Events & Tech Recruitment
Marketing Executive - B2B Conferences
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Marketing Executive / Senior Marketing Executive
Global Events & Media Business | B2B Conferences
Salary up to £35k Basic + 10% Bonus + Full Benefits
Hybrid - 3 days per week in London office
Our client is a global events and media business with a portfolio of market-leading B2B conferences. Their flagship events bring together senior decision-makers from across their industry to meet, network and do business.
This is a company where marketing sits at the heart of commercial success. Every campaign you run has a direct, measurable impact on delegate numbers and revenue.
The role
You'll plan and deliver end-to-end campaigns for major international events — owning activity across email, web, social, paid media, partnerships and content.
- One week you might be building a Marketo campaign and refining the registration journey;
- The next, coordinating promotion with high-profile speakers and sponsors, or digging into registration data to work out what's converting and why.
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It's a role with real breadth, ideal for an ambitious marketer who wants to sharpen their skills across the full campaign mix in a fast-paced international business.
About you:
- 1–3 years' experience in B2B marketing, ideally in B2B events or media
- Strong copywriting and communication skills
- Confident across digital channels — email, social and web
- Organised, detail-focused and able to juggle multiple projects
- Commercially minded, with a results-driven approach
- Comfortable with Excel and the wider Microsoft Office suite
- Experience with Marketo (or similar automation platforms) is a plus, not a prerequisite.
You will:
- Plan and execute integrated campaigns across multiple global events
- Deliver delegate acquisition campaigns against attendance and revenue targets
- Build and schedule email campaigns in Marketo, and manage website updates and registration journeys
- Support paid social and search, including ad creation and copywriting
- Write sharp, persuasive copy for emails, websites, ads and promotional assets
- Grow event communities through media partnerships, associations and social engagement
- Coordinate promotional activity with speakers, sponsors and ambassadors
- Track performance, analyse registration trends and report on the metrics that matter
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You'll work closely with sales, design, event production and operations teams — this is a highly collaborative, visible role.
Why apply
- Genuine breadth: digital, content, partnerships, social, events and analytics in one role
- International scope, working on flagship B2B conferences attended by senior industry leaders
- Clear progression — the role can be shaped at Executive or Senior Executive level depending on experience
- A commercial environment where marketing's contribution is visible and valued
Interested? Apply now or get in touch for a confidential conversation.
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