Adventist Health Hong Kong
Marketing Executive (Full-time)
Doncaster
Posted 1 day ago
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Duties
- Plan, execute, and optimize digital marketing campaigns across social media, EDM, Google Ads, and other online advertising to enhance brand awareness, drive engagement, and traffic to the website.
- Conduct regular reporting and performance tracking; evaluate campaign effectiveness using metrics such as conversions and ROI.
- Optimize the use of multi-channel digital campaigns to promote hospital services.
- Utilize analytics tools to monitor campaign performance and provide insights for improvement.
- Manage and maintain hospital website content, ensuring it is up-to-date and user-friendly.
- Oversee daily operations of social media platforms and develop strategies to enhance audience engagement.
- Support the implementation of marketing strategies, projects, and events.
- Assist in organizing events, seminars, and webinars.
- Perform other ad hoc projects as assigned.
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Requirement
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- Degree holder in Marketing, Business Administration, or other related disciplines.
- Minimum of 3 years of experience in digital marketing, preferably in healthcare, pharmaceutical, or wellness sectors.
- Solid experience in digital marketing and social media management i.e. Facebook, Instagram, YouTube, etc.
- Strong content strategy capabilities with a creative mindset, strong copywriting, and content creation skills with the ability to translate complex information into accessible content.
- Strong communication, interpersonal, and presentation skills.
- Proficient in MS Office and Chinese word processing.
- Excellent in written and spoken English, Cantonese, and Mandarin.
- Immediate availability is preferred.
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Skills
Digital Marketing
Social Media Management
Google Ads
EDM
Content Strategy
Copywriting
Content Creation
Performance Tracking
ROI Analysis
Website Management
Event Planning
Communication Skills
Presentation Skills
MS Office
English Proficiency
Multilingual Communication