The Football Association
Marketing Executive - Grassroots Football
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Role Overview
This role isn't just about marketing football. It's about using the power of football to drive societal change, breaking down barriers, challenging perceptions and creating more opportunities for women and girls in the game.
We're looking for someone who uses creativity, insight and storytelling to inspire action and shift perceptions to empower women and girls to believe they belong in football and wider society.
There has never been a more exciting time to be part of the women's game. Following back-to-back UEFA Women's EURO titles for the Lionesses, and with the FIFA Women's World Cup on the horizon in 2027, football continues to inspire a new generation. But while the game has never had greater visibility, too many women and girls still face barriers to taking part. Our ambition is to change that.
That's where you come in.
Your focus will be supporting our schools' portfolio, where you'll deliver marketing across girls' football programmes, SEND football, major tournament activations and always-on content that helps more girls discover the game from an early age. You'll deliver campaigns, create resources and bring storytelling to life that equip teachers, inspire pupils and help build environments where every girl believes she belongs in football.
You'll also support wider participation initiatives, including strengthening the journey from school into community football, and celebrating programmes such as Rising Leaders, helping empower young women from ethnically diverse backgrounds to become the next generation of leaders.
It's a varied role where no two days are the same. One day you could be bringing a powerful story to life through content, the next launching a campaign, developing paid media activity or working with agencies to help more young people experience the benefits of football.
Key Responsibilities
- Deliver marketing activity for England Football's schools programmes and Rising Leaders Programme, driving awareness, engagement and conversion.
- Plan and deliver integrated marketing campaigns across relevant channels, including CRM, paid media, social media and web, ensuring activity is delivered on time and to a high standard.
- Create and manage content plans that bring school programmes and Rising Leaders to life, developing engaging storytelling that showcases the impact of football in schools.
- Coordinate the development and delivery of campaign assets, including emails, toolkits, social content, and website pages, ensuring accuracy, consistency and strong attention to detail.
- Build a strong working relationship with the Marketing Executive to ensure connectivity between our school and community environments, to ensure synergy across messaging and audiences.
- Support the Marketing Manager to activate Made for this Game in the school environment, with an ambition to inspire, break barriers and influence change, supporting our ambition to provide equal access and empowering all girls to believe that they belong.
- Use insight to understand audiences, optimise campaigns and shape marketing activity.
- Manage campaign trackers, timelines and approvals, ensuring all activity is well organised, deadlines are met, and stakeholders are kept informed.
- Support the evaluation of marketing activity, reporting on campaign performance, capturing learnings and making recommendations to improve future activity.
- Work collaboratively with internal teams and agencies to support campaign delivery, manage timelines, coordinate activity and maintain clear communication.
- Identify and develop authentic stories, showcasing the impact of football and inspiring more young people to see themselves as part of the game.
- Build strong stakeholder relationships, proactively sharing updates, raising challenges early and ensuring colleagues and partners have confidence in delivery.
- Be a brand guardian for all in-school activity, ensuring creative outputs from internal teams and external agencies are aligned to brand and messaging guidelines.
- Executes additional tasks as required to meet the FA's changing priorities.
- Comply with all company policies and procedures to ensure that the highest standards of health, safety, and well-being can be maintained.
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Requirements
- Ability to support the development and delivery of marketing plans that align with objectives and KPIs, ensuring activity is delivered to a high standard.
- Understanding of content creation and storytelling, with awareness of youth culture and emerging trends.
- Knowledge of digital marketing channels and best practice, including social media, CRM, email, websites and content marketing.
- Strong written communication skills, with the ability to create clear, engaging and audience-focused copy.
- Understanding of brand principles and the ability to apply brand guidelines consistently across marketing activity.
- Strong understanding of diversity and inclusion, with a commitment to equality and representing football as a game for all.
- A logical yet creative approach to problem-solving, with the ability to identify solutions and improve ways of working.
- A collaborative approach with strong relationship-building skills and the ability to work effectively with a range of stakeholders.
- Experience working in marketing, communications, sport, youth-focused environments or a role involving project coordination and delivery.
- Ability to demonstrate managing multiple projects, priorities and deadlines while maintaining attention to detail and delivering high-quality outputs.
- Evidence of coordinating activity across internal teams, external partners and agencies.
- Experience supporting the delivery of multi-channel marketing campaigns, including briefing activity, managing assets and monitoring performance.
- Experience using campaign data and insights to evaluate activity, identify learnings and support recommendations.
- Ability to demonstrate managing project timelines and workflows to ensure successful delivery.
- Experience working with schools, young people or community environments is desirable but not essential.
- Excellent written English and proofreading skills, with a strong eye for detail.
- Strong organisational and project management skills, with the ability to prioritise workload, manage deadlines and coordinate multiple workstreams.
- Ability to create and manage marketing content across multiple platforms, including digital, email, social media and web.
- Creative mindset, with the ability to contribute ideas and bring fresh thinking to campaigns and content.
- Ability to champion brand guidelines and act as a point of contact for brand consistency across areas of work.
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About The Application Process
As part of the application process, you'll be asked to answer three short questions, allowing you to tell us more about your experience, skills and motivation for joining the team.
What's in it for you?
We are committed to ensuring everyone can flourish in their roles. To achieve this, we have unique office spaces under the arch of the iconic Wembley National Stadium, which is the home of English Football. We are also delighted to offer a world-class, Elite Performance Centre, St. George's Park in Staffordshire, which is an exceptional setting to develop and inspire high-performing England teams and leaders.
We pride ourselves on offering a competitive salary as well as great opportunities to develop and grow in your role. But that is not all; we also have a range of exciting benefits, some of which can be found below:
- Access to event day tickets at Wembley Stadium, alongside a host of regular internal events throughout the season, encourages you to connect and learn with your colleagues and look after your mental health and well-being.
- Free, nutritious lunches at Wembley Stadium and St. George's Park.
- Free private medical cover.
- A contributory pension scheme.
- An additional 'Thank You' day's leave, volunteering days, as well as 25 days of annual leave (based on a full-time, permanent contract).
- A hybrid working model which offers greater flexibility.
For more information on what it is like to work at The FA, please visit our FA Careers page, https://www.thefa.com/about-football-association/careers
Currently, we are working within a hybrid working model whereby the expectation is to work from your contractual location for part of the week, and as and when required by the team. The remaining days can be worked remotely. We will continue to monitor this model, and it may be adjusted in future if deemed necessary. The contractual location of this role can be found on the FA Careers page.
We are a diverse workplace, aspiring to represent football across the country. The Football Association actively promotes inclusion and diversity, encouraging you to be the best version of yourself at work.
We welcome applications from everyone and are proud to be an equal opportunities employer. If you have any particular requirements in respect of the recruitment or interview process, please mention this during your application.
As part of the FA's commitment to ensuring a safe environment for everyone in football, every employee will be required to complete a DBS check. The level of the check required will be based on the activity of the specific job role and in line with legislation and government guidance.
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