Rocky Brands, Inc.
Marketing Executive - International Markets
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Essential Duties and Responsibilities:
To perform the job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Duties and responsibilities include the following, other duties may be assigned:
Brand Marketing
- Partner closely with distributor partners across Europe to refine and execute annual marketing strategies in key markets that align to the brand equity and overarching growth strategy for our international brand portfolio.
- Support the Marketing Manager in developing and executing seasonal photoshoots that bring our brands and products to life and speak to our core and aspirational consumer segments.
- Work with our internal creative team and third-party agencies to develop inspiring creative brand work for Rocky Brands (covering aspects such as POS/product marketing/print & digital advertising).
- Work in partnership with Marketing Manager to proactively seek, develop and identify brand ambassadors across Europe to tell powerful stories in respective industries, Agriculture, Hunt and Commercial Fishing.
- Report and analyze campaign results with the appropriate metrics for measuring and monitoring marketing effectiveness, including brand awareness, brand sentiment, and distributor results.
- Support the development and execution of a clearly defined consumer acquisition strategy that supports business growth, drives awareness, and builds a loyal customer base across Europe.
- Feed into the development and maintenance of the brand sponsorship programs across Europe.
Go-To-Market
- Support the GTM process, build and coordinate the marketing tool kit for our portfolio of footwear brands and support activation of required meetings.
- Maintain a comprehensive range of regional marketing assets and literature, being responsible for the organization and accessibility of marketing assets from start to finish.
- Support the sales and marketing teams with presenting new product introductions by bringing to life product technology innovation and consumer insights.
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Brand Communication
- Work alongside and support Marketing Manager and European PR agencies to deliver brand communication strategies across Europe.
- Partner with third party agencies to foster and grow audiences in key international market sectors on brand social channels.
- Execute monthly influencer marketing campaigns for The Original Muck Boot Company and XTRATUF across Europe.
Events
- Support in the successful planning, coordination, and execution of Rocky Brands events calendar across Europe.
- Partner with Marketing Manager to execute brand experiences for Muck Boot Co and XTRATUF. (e.g Chelsea Flower Show, Skipper and International Trade Shows).
Administration
- Assist Marketing Manager with day-to-day marketing team operations and tasks.
- Ensure the high quality and on time delivery of multiple elements in support of distributor initiatives.
- Help with the research of emerging markets, providing data insights and observations.
- Understand regional requirements and work with country leads and the global team on deliverables for new and emerging markets.
- Organize and maintain supporting contracts/invoices.
Required Key Skills and Qualifications:
The requirements listed below are representative of the knowledge, skill, and/or ability required.
- Bachelor’s degree (Preference in Marketing/Analytics/Business Management/Communications) or equivalent experience required.
- A minimum of 2 years of brand marketing experience.
- Strong interpersonal relationship skills required.
- Effective and action-oriented collaboration skills with external distributors required.
- Solid written communication skills and demonstrated comfort level with public speaking.
- Proven track record for developing and executing new initiatives and campaigns.
- Strong ability to multi-task and priorities projects.
- Comfortable in fast-changing, fast paced environment with tight deadlines.
- Strong Microsoft Office Suite skills (Word, Excel, PowerPoint, Outlook).
- Ability to travel for 20% of working week (international will be required).
- Detail oriented and possess a passion for winning.
- Experience in and passion for working in the footwear industry is preferable.
- Knowledge of the agricultural, gardening, hunt and/or outdoor markets preferred but not required.
- Maintain up-to-date knowledge of best practices and latest developments in Digital Marketing & Ecommerce.
- Knowledge of German, Swedish, Norwegian or another European language preferred but not required.
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Working Conditions and Physical Requirements:
Working Condition Examples:
Remote: This position operates in a remote environment. Work is performed primarily using a computer, phone, and virtual collaboration tools. The employee must have a dedicated, distraction-free workspace with reliable internet access that supports online meetings, data security, and consistent productivity. Work is generally sedentary, involving extended periods in a stationary position with periodic movement as needed.
The employee is expected to maintain availability during agreed-upon business hours and attend required meetings via video or teleconference. Remote schedules must not interfere with normal interactions between the employee, their supervisor, coworkers, or customers, and must support the team’s ability to meet business needs.
Confidential information must be handled securely at all times, including proper storage, password protection, and adherence to company security protocols. Employees must ensure their remote environment supports safe, compliant work practices and upholds company standards for professionalism, communication, and responsiveness. Performance expectations for remote employees are consistent with onsite roles, including meeting deadlines, attending meetings, and maintaining regular communication with leadership.
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