Willerby
Marketing Executive (Maternity Cover)
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About Us
Willerby - it’s our name and is a core component of who we are. We’re so proud of our legacy and to have grown from manufacturing in a tiny village nearby to our sprawling 90-acre site in Hull today. Our goal has always been and always will be dedication to detail and creating a quality product.
For over 80 years, Willerby has been the UK’s largest manufacturer of holiday homes and lodges. We love designing practical and beautiful homes for parks not only in the UK but also across the world.
About the Role
We are looking for an enthusiastic and creative Marketing Executive to join our team on a maternity cover basis. You will play a vital role in executing our marketing strategy by managing our digital presence, creating engaging content, and supporting our wider commercial team at events across the UK. This role is ideal for a proactive marketeer who is comfortable working across multiple platforms and is passionate about driving brand engagement with our diverse range of audiences.
Key Responsibilities
- Social Media Management: Lead content creation for our social media channels. Manage the scheduling and monitoring of all platforms, ensuring engagement and consistent brand messaging.
- Digital Campaigns: Write, build, and schedule email campaigns (e-campaigns) tailored to our varied stakeholder groups, including trade customers, consumers, Willerby Owners Club members, and internal staff.
- Marketing Collateral: Utilise Canva to create high-quality marketing literature and promotional materials that align with our brand guidelines.
- Website Maintenance: Act as a key administrator for our website, using WordPress CMS to ensure content is up-to-date, accurate, and optimised for our visitors.
- Events & Shows: Support the wider marketing and commercial function by assisting with the planning and execution of trade and consumer shows. This may involve some travel to various locations across the UK, including occasional overnight stays.
- General Marketing Support: Contribute to the overall delivery of marketing KPIs, ensuring projects are effective and delivered on time to support the wider strategic marketing plan.
- Admin Support: Support incoming enquiries to Willerby via phone and the marketing inbox - answering queries appropriately or directing them accordingly.
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Key Skills & Requirements
- Marketing Experience: Minimum of 1 years’ experience in a fast-paced B2B or B2C marketing role. A formal marketing qualification is preferable.
- Digital Proficiency: Strong working knowledge of WordPress CMS and Canva. Comfortable with social media scheduling tools and email marketing platforms.
- Communication: Excellent copywriting skills with a strong command of the English language, capable of adapting tone for different stakeholder audiences.
- Organisational Skills: Ability to own and manage multiple projects simultaneously with high attention to detail.
- Flexibility & Drive: A bright, outgoing, and confident personality. Must be happy to "muck in" as part of a team and demonstrate willingness to work flexibly to meet business demands, including travel for events.
- Collaborative Mindset: A proactive team player who can build strong relationships across the commercial functions and wider business.
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What We Can Offer You
- Competitive salary and equivalent 25 days annual leave in addition to public holidays
- 4 day compressed working week (Mon to Thu)
- Life assurance
- 6% employer contribution pension
- Private health cover
- Free benefits available to you and family members
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