Swegon UK & I
Marketing Executive
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Marketing Executive
Swegon is seeking a Marketing Executive to be based at our site in Snodland, Kent. The role focuses on providing creative, hands-on, and high-quality marketing support across Swegon UK & I. Responsibilities include CRM, digital content, marketing campaigns, and the company's CPD/webinar program.
About the Role
As a core member of the Marketing team, the Marketing Executive will deliver engaging, effective, and measurable marketing activities across multiple channels. The role requires a highly organized individual comfortable taking ownership of projects from planning through to delivery.
Main Duties and Responsibilities
CRM & Digital Marketing
- Plan, build, and deliver omnichannel marketing campaigns using HubSpot and other relevant marketing platforms.
- Support lead generation activity and ensure marketing leads are captured, managed, and reported effectively.
- Work closely with sales and other internal teams to ensure marketing activity supports wider commercial objectives.
Website & Content
- Maintain and update website content using the company's CMS.
- Ensure website content is accurate, up-to-date, engaging, and aligned with SEO best practice.
- Identify opportunities to improve website content and user journeys.
Marketing Projects & Campaigns
- Take ownership of key marketing campaigns and projects throughout the year, from initial planning through to delivery and reporting. Monitor campaign performance and make recommendations based on results.
- Coordinate activity across email, website, social media, events, and other relevant channels.
- Support product launches, lead generation campaigns, events, and other initiatives within the UK&I marketing plan.
CPD & Webinar Programme
- Take ownership of Swegon's CPD and webinar program, helping to grow its reach, engagement, and effectiveness as a lead generation tool.
- Work with presenters and internal subject matter experts to prepare webinar content and supporting materials.
- Host and manage live webinars using dedicated webinar/livestreaming software.
- Coordinate webinar communications, including invitations, registration, reminders, and follow-up activity.
- Monitor attendance, engagement, and feedback and report on webinar performance.
- Ensure webinars are delivered professionally and provide a high-quality experience for attendees.
- Identify opportunities to develop the CPD program and increase participation.
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General Marketing Support
- Support the wider marketing team with day-to-day marketing activities. Work collaboratively with colleagues across Swegon and the wider business.
- Support exhibitions, events, sponsorships, and other marketing activities where required.
- Travel in and around the UK, with occasional overseas travel potentially required.
Essential Qualifications
- GCSE Maths, English, and IT or equivalent
- Marketing, communications, digital marketing, or related experience
- Full and valid UK driving license
Essential Experience
- Minimum two years’ experience in a similar marketing role, or demonstrable equivalent experience.
- Experience using CRM systems, ideally HubSpot.
- Experience creating and delivering successful marketing campaigns.
- Experience creating written content for websites and other digital channels.
- Experience using website CMS platforms such as Optimizely and/or Squarespace.
- Experience planning, coordinating, and delivering marketing projects.
- Excellent working knowledge of Microsoft Office, particularly Excel and PowerPoint.
- Demonstrable ability to manage multiple projects and deadlines.
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Equal Opportunities Statement
We are committed to creating an inclusive and diverse workplace and are proud to be an equal opportunity employer. We do not discriminate on the basis of age, disability, gender identity, marriage or civil partnership, pregnancy or maternity, race, religion or belief, sex, or sexual orientation, in line with the Equality Act 2010. We welcome applications from all suitably qualified candidates and are committed to ensuring our recruitment process is fair, transparent, and accessible to all. If you require any reasonable adjustments during the recruitment process, please let us know and we will do our best to accommodate your needs.
About Swegon
At Swegon, we work to create the world's best indoor climate that makes people thrive and feel good inside. We have ambitious goals in our sustainability efforts, in offering the most energy-efficient products, promoting gender equality, and becoming carbon neutral, and we have clear transparency in our work. We offer exciting challenges in a global environment with competent colleagues and a culture characterized by our values: "Customer Empathy, Trust, and Commitment," which permeate everything we do and are the basis for the decisions we make and how we interact with each other. At Swegon, we have an open and flexible organizational culture with short decision-making processes, plenty of development opportunities, and we care about you being able to balance your work with your personal life. We place great emphasis on personal qualities, welcome applicants with different backgrounds, and strive for diversity and gender equality.
(Please note that we are not looking to use any agencies to fill this vacancy)
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