Marketing Executive

Main Responsibilities

• Run new logo acquisition campaigns end to end, from brief and targeting through to live execution and results read out.
• Deliver multi-channel campaigns across paid support, organic social, email and events, keeping the top-of-funnel engine moving.
• Run ICP-targeted outbound campaigns in partnership with Sales, building the sequences, assets and targeting.
• Write campaign messaging and creative, including ad copy, social posts and landing page copy, drafting and iterating yourself and bringing in designers or writers where a piece needs specialist craft.
• Produce the email copy and creative for campaigns, working with the CRM and Email Marketing Executive, who owns the build, scheduling and send.
• Build and publish campaign and landing pages, and keep campaign content current in the CMS.
• Coordinate events, including webinars, virtual events and industry presence, covering both logistics and promotion.
• Report on campaign performance weekly and monthly across acquisition channels, with clear read outs on what is and is not generating MQLs.
• Use AI across the campaign lifecycle, whether researching accounts, drafting and testing variants, or analysing performance, applying judgement about where it adds value and where it does not.
• Maintain UTM hygiene and the basic marketing operations needed to keep tracking clean across the campaigns you run.

Person Specification

For the right candidate, brilliant talent at the start of their career with no prior marketing experience would be considered. Otherwise, 1 to 3 years in a B2B marketing role, ideally SaaS or technology, though relevant experience in other sectors is considered.

Our audience is senior and discerning: Company Secretaries, General Counsel, and Board Directors at some of the largest organisations in the world. Credibility matters more than volume in everything we publish, and you will work close to confidential client material, so judgement about how and where you use AI is part of the role.

Campaign strategy sits with the Director of Growth Marketing, and email as a channel sits with the CRM and Email Marketing Executive.

Required Skills and Experience

• Ability to manage campaigns end to end, across briefing, coordination, copywriting and reporting.
• Strong written communication, comfortable drafting ad copy, social posts, emails and briefs.
• Genuine curiosity about AI, with practical understanding of how it can be applied to campaign research, drafting, testing and analysis. Able to describe specifically how you have used it and what it changed about your output.
• Sound judgement about where AI belongs, given the confidential nature of the client and board material we work with.
• Analytical and evidence driven, comfortable reading campaign data and using it to decide what to do next, rather than only to describe what has happened.
• Organised and proactive, able to manage multiple workstreams without dropping balls.
• Collaborative, as this role works across many teams.
• Appetite to learn quickly, with the ability to reflect on what has not worked and adjust.

Nice to haves

• Experience with HubSpot.
• Basic paid social campaign management.
• Canva or Figma for creative.
• Exposure to a regulated, enterprise or professional services audience.

What good looks like in this role

• You move campaigns forward without waiting for perfect information or a complete brief.
• You use AI as a normal part of how you work, and you can explain what it has changed about your output.
• You read your own campaign data and act on it, rather than reporting it and moving on.
• You know when a piece of work needs a designer or a specialist writer, and when it does not.
• You keep several campaigns moving at once without losing the detail.
• You can name something that has not worked and what you changed because of it.

Benefits

We pride ourselves on our great working environment and package. Here's some of what's on offer:

• Pension scheme
• Personal performance bonus
• 26 days holiday each calendar year
• Bupa health & dental cover
• Group life assurance
• EAP
• Cycle to work scheme

Diversity, equity and inclusion

Board Intelligence is committed to building a team that reflects the breadth of experience, background and perspective needed to do this work well. We welcome applications from candidates of all backgrounds and do not discriminate on the basis of age, disability, ethnicity, gender, religion, sexual orientation or any other protected characteristic.

If you need any reasonable adjustments at any stage of the process, please let us know and we will accommodate them.