THE STONE AND TILE COMPANY LIMITED
Marketing Executive
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Company Description
At Stone Tile Company, we help homeowners and trade professionals create beautiful spaces with stylish, quality tiles at accessible prices. We’re an independent, growing ecommerce business with a showroom and warehouse in Leicestershire, supplying customers across the UK.
Role Description
We’re looking for a Marketing Executive to join us in a new, permanent role as we expand our marketing team. It’s an opportunity to bring your ideas to a business where you can see the impact of your work - from introducing customers to their perfect tiles to helping us reach new trade partners and welcoming more people into our showroom.
You’ll get involved in Klaviyo email campaigns, website content, trade marketing and local showroom promotion. Working closely with our Marketing Manager, Company Director and wider team, you’ll help shape and deliver campaigns, explore new opportunities and use what you learn to improve results.
If you enjoy combining creativity with a commercial mindset, taking ownership of your work and seeing your ideas put into practice, we’d love to hear from you. An interest in interiors and home design would help you feel at home here, too.
Key Responsibilities
Klayiyo Email Marketing
- Build, test and schedule campaigns in Klaviyo, including seasonal inspiration, new product launches, promotions and customer follow-up activity.
- Prepare audience segments and maintain agreed automated flows, recommending and implementing approved improvements to content, timing and customer journeys.
- Write and adapt email copy, select images and check links, product details, offers and mobile presentation before launch.
- Monitor campaign and flow results, including clicks, conversions, attributed revenue, unsubscribes and deliverability; use findings to recommend practical improvements.
Website, Product & SEO Content
- Create, update and quality check product, category, landing page and blog content.
- Support new product launches through the generation of product imagery and content.
- Create and optimise product descriptions, metadata, blog content and other website copy in line with agreed SEO requirements.
- Ensure website and product content is accurate, engaging and consistent with the Stone Tile Company brand.
- Implement agreed SEO content recommendations and briefs.
- Review the customer journey and flag content gaps, usability issues or opportunities to improve online sales.
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Creative Content
- Create and adapt copy, imagery and creative assets for email and website campaign use.
- Support social media content and scheduling when required.
- Help organise approved customer photography and other content so it can be used effectively across digital channels.
- Identify opportunities to repurpose strong-performing content across relevant channels.
- Ensure content is visually consistent and produced to the required brand standards.
- Develop creative concepts that showcase products, trends & customer projects.
Trade and Commercial Marketing
- Develop creative concepts that showcase products, trends, customer projects and.
- Take responsibility for day-to-day trade and commercial marketing, working closely with the Sales and Trade Manager to identify priority audiences, customer needs and opportunities for growth.
- Develop and deliver targeted activity for trade and commercial customers, including relevant installers, developers, interior designers, architects and commercial buyers, with priorities agreed across sales and marketing.
- Maintain and develop Klaviyo trade segments, campaigns and automated flows, covering account welcome, first-order conversion, repeat purchasing and re-engagement of inactive accounts.
- Use sales feedback and customer behaviour to tailor trade communications, highlighting relevant products, project inspiration and agreed trade benefits.
- Identify and develop opportunities to reach trade and commercial audiences through LinkedIn, planning relevant content, project case studies and activity that encourages useful enquiries and relationships.
- Coordinate LinkedIn content with the fellow Digital Marketing Executive and Sales and Trade Manager, agreeing publishing responsibilities and follow-up of enquiries.
- Work with sales to monitor trade registrations, qualified enquiries, first orders, repeat purchases and campaign results; use findings to refine activity and recommend next steps.
Showroom and Local Customer Marketing
- Identify and recommend ways to promote the showroom to local homeowners and trade customers, encouraging visits, enquiries and sample requests.
- Work closely with the Customer Service team and Sales and Trade Manager to understand local customer needs and plan relevant promotional activity.
- Deliver agreed local activity through showroom website content, Google Business Profile updates, targeted email and social content, coordinating with the fellow Digital Marketing Executive.
- Explore local partnerships, community opportunities and showroom events; develop approved ideas within agreed priorities and budgets.
- Support showroom follow-up communications and customer feedback activity, and work with the team to track enquiry sources, visits and resulting sales where possible.
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Scope of the role
This is a hands-on executive position with responsibility for delivering agreed activity. Campaign priorities, approval requirements and performance objectives will be agreed with the Marketing Manager or Company Director.
Responsibilities may develop as the business grows, with changes discussed and kept appropriate to the level of the role.
Essential experience and skills
- Practical experience delivering digital marketing activity for an ecommerce or online retail business.
- Hands-on Klaviyo experience, including building campaigns, working with segments and maintaining automated flows.
- Experience updating products and website content in Magento or Shopify; experience with either platform is sufficient.
- Strong written English, with the ability to produce accurate, engaging copy and adapt it to an established brand tone.
- Understanding of social media content and how it supports wider email, website and marketing campaigns.
- Ability to create or adapt digital assets using Canva, Adobe or similar tools.
- Working knowledge of on-page SEO and the ability to interpret email and website performance information.
- Strong organisation and attention to detail, with the confidence to progress agreed work independently and ask for input when needed.
- A collaborative approach and the ability to manage several deadlines in a small, busy team.
- Ability to work closely with sales colleagues and translate customer needs and commercial opportunities into targeted marketing activity.
Desirable experience
- Experience in interiors, home improvement, lifestyle or another considered-purchase retail category.
- Experience with both Magento and Shopify, or supporting a website migration.
- Practical experience using GA4 and reporting on ecommerce activity.
- Experience of email testing, customer segmentation and improving automated customer journeys.
- Experience working with external marketing or website agencies.
- Experience of trade or B2B marketing, LinkedIn business content and email journeys that support customer acquisition and repeat orders.
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