Peacock Salt
Marketing Executive
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About Peacock Salt
Peacock Salt is the UK's largest salt supplier and distributor — an independent family business with more than 150 years of history behind it, and a sustained period of growth ahead of it.
Salt has over 14,000 known uses, so no two days here are the same — least of all in marketing. We supply ten broad industry sectors, including Winter, Water, Food, Cosmetic, Animal Feed, Hides & Skins and Industrial, and our portfolio goes well beyond salt to winter equipment, sugar, peppers and spices. That variety is what makes this a genuinely interesting marketing role: one campaign might be aimed at local authority winter maintenance teams, the next at a cosmetics brand.
The Role
We are looking for a Marketing Executive / Associate to join our small, busy marketing team. Working closely with and reporting to the Marketing Manager, you will take day-to-day ownership of our social media, content, marketing materials, email campaigns, performance reporting and events.
This is a hands-on role with real breadth. You will see your work go live quickly, you will be trusted with your own areas, and you will help shape how a well-established British brand shows up across a remarkably wide range of markets.
Key Responsibilities
Social Media
- Manage our social media accounts day to day and continue to develop our online voice
- Plan, build and schedule content calendars across LinkedIn, Facebook, X and other relevant channels
- Run and monitor both organic and paid campaigns, managing spend against budget
- Engage with our audience, respond to comments and messages, and flag anything needing wider attention
Content Production
- Create written and visual content — posts, stories, blogs, case studies, photography and short-form video
- Capture content on site and at customer locations where the opportunity arises
- Keep website content current, accurate and optimised for search
- Maintain a usable library of imagery, copy and brand assets for the wider business
Production of Marketing Materials
- Design and produce ads, flyers, brochures, product sheets, banners and presentations for print and digital use
- Liaise with printers, designers and other external suppliers to get work delivered on time and on budget
- Make sure everything that leaves the business is on brand and consistent across all the sectors we serve
- Support the sales team with the materials they need to win and retain business
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Email Marketing
- Build, test and distribute campaigns in Mailchimp, from concept through to send
- Maintain and segment audience lists, keeping data accurate and GDPR compliant
- Test subject lines, timing and content, and use what you learn to improve the next campaign
Reporting and Performance
- Track and report on performance across social, email, website and paid activity
- Produce clear, regular reports for the Marketing Manager and the wider senior team
- Use Google Analytics and native platform insights to understand what is working and what is not
- Turn the numbers into recommendations — we want your view, not just the data
Exhibitions and Events
- Organise our presence at trade exhibitions, conferences and customer events
- Handle the logistics end to end: stand design and build, materials, merchandise, travel and accommodation
- Attend events on occasion, including some overnight stays and the occasional weekend
- Follow up afterwards, capture leads and report on return on investment
And Everything Else
- Support the Marketing Manager on brand strategy, marketing plans and budget
- Assist the wider sales team and business with marketing-related requests
- Identify opportunities, bring ideas forward and get involved wherever you can add value
What We Are Looking For
Essential
- Around two years' marketing experience, with a solid and demonstrable understanding of marketing channels
- Confident managing business social media accounts, including paid activity
- Hands-on experience with Mailchimp or a comparable email marketing platform
- Strong design skills in Canva or similar — graphics, simple animations and print-ready artwork
- Excellent written English, with the ability to adapt tone for very different audiences
- Confident with Microsoft Office, particularly Excel and Word
- Comfortable with numbers and reporting — able to pull figures together and explain what they mean
- Genuinely organised, able to juggle several projects and hit deadlines without being chased
- A full UK driving licence, or the means to travel to events and sites
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Desirable
- A degree in a business, marketing or arts subject, or an equivalent professional qualification
- Working knowledge of SEO and PPC
- Experience with the Adobe Creative Suite
- Photography or video editing skills
- Experience organising exhibitions or trade events
- Website content management experience (WordPress or similar)
- B2B, manufacturing or industrial sector experience
You Will Fit in Well Here If You Are
- Friendly, efficient and easy to work with
- Flexible and reactive — this is a small team and you will need to think on your feet
- Organised and methodical, able to prioritise sensibly when everything lands at once
- Analytical, and comfortable being guided by what the figures tell you
- An ideas person with a creative mindset
- A confident communicator, in person and in writing
- Happy working independently as well as within a busy team
- Open to learning and keen to keep developing
What We Offer
- Salary: £28,000-32,000, depending on experience.
- Based at our Ayr office (KA8 8AE), Monday to Friday. Hybrid working can be discussed once you are settled in the role and fully up to speed.
- We are committed to supporting our people to develop, and there are real opportunities for training and progression for the right person as the business continues to grow.
Benefits
- Company pension
- Bonus scheme
- Life insurance
- Gym membership
- Health and wellbeing programme
- Cycle to work scheme
- Company events
- On-site parking
- Hybrid working, negotiable after an initial period
How to Apply
Please send your CV and a short covering note telling us why this role appeals to you to marketing@peacocksalt.co.uk. Examples of your work — campaigns, content, designs — are very welcome.
Peacock Salt is an equal opportunities employer. We welcome applications from all backgrounds and are happy to discuss reasonable adjustments at any stage of the process.
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