Berkeley Group Plc
Marketing Executive
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Department: Sales & Marketing
Location: Fulham, London
Description
Berkeley Group builds homes and neighbourhoods across London, Birmingham, and the South of England. We revive underused land, creating welcoming, sustainable, and nature-rich places where communities thrive and where people of all ages and backgrounds enjoy a great quality of life.
We specialise in long-term brownfield regeneration, focusing on challenging and complex sites that are beyond the scope of conventional homebuilders. We are highly collaborative, working with councils and communities to create a shared vision and to unlock a mix of social, environmental, economic, and commercial value that benefits all our stakeholders.
Our passion for quality and design underpins everything we do. All Berkeley homes are created with care, expertise, and relentless attention to detail.
What You'll Be Doing
The Marketing Executive will support the Senior Marketing Manager and Marketing Managers in the planning, coordination, and delivery of marketing, PR, and communications activity across the business, taking ownership of tasks, demonstrating initiative, and ensuring all campaigns and projects are delivered to a consistently high standard.
- Working with internal teams and external agencies to develop sales and marketing tools, including brochures, presentations, adverts, factsheets, local guides, newsletters, invitations, development models, CGI’s, interactive apartment finders, promotional videos, and other ad-hoc materials.
- Proofreading of all marketing and sales collateral to ensure that all information is accurate and in accordance with brand guidelines.
- Supporting the planning, coordination, and delivery of a range of events, including sales launches, customer engagement activities, charity initiatives, placemaking projects, and community events.
- Assisting in the management of the day-to-day presentation of marketing suites to ensure that high standards are always met, including external landscaping, sales signage, and show homes.
- Supporting the installation and dressing of marketing suites and show apartments in collaboration with appointed interior designers.
- Supporting the planning and organisation of lifestyle, product, site, and event photography shoots, including scheduling, supplier liaison, and the management of photography assets and archives.
- Working with appointed creative and media agencies to develop and supply assets for print and digital advertising.
- Assisting with planning and delivery of content on group and development social media channels and suggesting ways to increase engagement.
- Briefing regular email campaigns to sales databases and monitoring effectiveness.
- Managing development web pages and online portals to ensure information is accurate and up to date and working with Berkeley Group digital teams to enhance and improve.
- Managing updates to MyHomePlus for each phase launch and working with sales teams to increase customer sign-ups.
- Co-ordinating with the international Berkeley Group offices to ensure they are fully stocked with necessary marketing collateral and information.
- Supporting the coordination and delivery of overseas exhibitions and events, including model logistics, event setup, promotional activity, and liaison with the UK-based International Desk and overseas offices.
- Ensuring that all departmental invoices and purchase orders are authorised and suppliers are paid in a timely manner.
- Acting as brand guardian and advisor, supporting internal staff and suppliers in adhering to the corporate brand guidelines.
- Assisting with any relevant awards submissions.
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What You'll Bring
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- Excellent computer literacy, including Microsoft Word, Excel, PowerPoint, Outlook, Canva, and Microsoft Copilot.
- Strong written, verbal, and presentation skills, with the ability to communicate effectively with a range of internal and external stakeholders.
- Ability to analyse information, produce reports, and present insights in a clear and meaningful way.
- Highly organised with excellent project management skills, able to prioritise workloads, manage multiple projects, and consistently meet deadlines.
- Strong attention to detail, ensuring all work is accurate, thorough, and delivered to a high standard.
- Proactive and resourceful, with the confidence to use initiative, solve problems, and drive tasks forward independently.
- Strong commercial awareness and the ability to identify opportunities to improve performance and add value.
- Effective listening, communication, and relationship-building skills.
- Ability to work logically and collaboratively while taking ownership and accountability for delivering results.
- Comfortable working in a fast-paced environment, adapting to changing priorities and business needs.
- Interest in marketing trends, emerging technologies, and new ideas that can enhance campaign effectiveness and customer engagement.
Why join us?
- 25 days annual leave, increasing with service to 33 days.
- Health and wellbeing benefits including Private Medical Insurance.
- Lifestyle benefits including access to an online discount platform.
- Berkeley Foundation volunteer day.
- Private pension plan.
- Group life assurance.
The standard default full-time working hours in the office are 8am-5pm with core working hours 9am-4pm.
Internal Applicants
If you’re an internal applicant, please ensure you’ve informed your line manager of your intention to apply for this position.
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