Vertiv
Marketing Field Specialist - Events & PR
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Job Description
The Role
The AI revolution is reshaping the digital landscape, and Vertiv is helping power what's next. As a global leader in critical digital infrastructure, we bring together power, cooling, IT, and services to support the world's most demanding applications.
This is marketing where it matters most, in the field, face-to-face, and directly tied to revenue. As our EMEA Field Marketing Specialist at Vertiv, a Fortune 500 company headquartered in the US with EMEA revenue doubling year over year, you'll be the engine behind event delivery, PR coordination and narrative, lead management, and brand-perfect execution across Northern Europe.
You won't just plan marketing; you'll make it happen. From packed trade show floors to the precision of a perfectly routed leads to sales. You will owe the execution that turns marketing activity into measurable pipeline. You'll be the trusted day-to-day marketing partner for field sales teams, navigating complex stakeholder landscapes both face-to-face and through remote connections to ensure every activation, campaign, and touchpoint is delivered with the quality and consistency that builds real commercial momentum.
Location & Working Arrangement
This is a remote role; however, you will be travelling regularly (up to 3 months per year) within the UK, Ireland, and the Nordics. You will also be expected to attend face-to-face meetings at our London or Southampton offices on a regular basis.
What You'll Own
PR, Narrative & Communications
- Shape and amplify Vertiv's regional narrative through coordinated PR activity, thought leadership placement, and media engagement.
- Work alongside the PR Agencies and EMEA PR team to ensure consistent messaging across earned, owned, and paid channels.
- Coordinate content reviews and approvals with internal stakeholders to ensure accuracy, compliance, and alignment before publication.
- Work closely with subject matter experts, portfolio teams, creating compelling content across a range of formats, including case studies, customer stories, videos, advertising, landing papers, and digital campaign assets.
Event Execution & Lead Conversion
- Run the full operational playbook for marketing events, trade shows, and field activations end-to-end.
- Own the critical handoff, ensuring every lead is accurately captured, CRM-routed, qualified, and delivered to Sales with zero pipeline leakage.
- Go beyond attendance numbers by analysing engagement depth, lead quality, and conversion potential to prove what's actually working.
Revenue PODs & Pipeline Contribution
- Work closely with Revenue PODs (cross-functional sales and marketing teams) to align field marketing execution with commercial targets.
- Ensure marketing activities directly feed into POD-level revenue goals, providing visibility on sourced and influenced pipeline at a granular, team-based level.
Pipeline & Demand Generation
- Connect the dots between activity and impact.
- Track marketing-sourced pipeline contribution, monitor channel metrics, and report on the commercial value of every initiative using Power BI, Oracle Analytics, and marketing automation platforms.
Brand, Content & Communications
- Enforce global guidelines across all outputs, agency-produced, partner-generated, or internal — while ensuring every piece of messaging aligns with the broader GTM strategy and commercial objectives.
- Develop compelling customer case studies with Sales and manage local social media that balances global consistency with local relevance.
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Multi-Stakeholder Interface & Sales Alignment
- Serve as the go-to marketing contact for field sales teams, channel partners, regional leadership, and cross-functional stakeholders — building trusted relationships through regular face-to-face engagement at our London or Southampton offices and effective remote collaboration across time zones.
- Align on priorities, event participation, and campaign execution.
- Brief agencies with clarity and hold the line on timelines and quality.
- Strengthening Vertiv's presence in the local industry ecosystem through meaningful community engagement and connections.
AI-Powered Efficiency & Innovation
- The Specialist is expected to leverage the latest AI-powered content creation, research, productivity, and workflow automation tools to improve efficiency, enhance content quality, and support content strategy execution.
- Staying ahead of emerging technologies and integrating them into day-to-day marketing operations is a core expectation of this role.
Data Governance & Accountability
- Ensure all data handling, lead capture, and communications comply with privacy regulations.
- Track KPIs consistently, maintain data accuracy, and share performance openly, reinforcing a culture of transparency and continuous improvement.
Qualifications
Required
- Bachelor’s degree in marketing, Communications, Business, or related field
- 3+ years of professional experience in field marketing, including content, communications, technical writing, engineering, IT, data center, or related technical fields.
- Demonstrated experience managing event logistics and post-event lead processes.
- Familiarity with CRM tools (e.g., Oracle, Redwood) and marketing automation platforms (e.g., 6Sense, PowerBi, social media scheduling tools, budgeting & expense platforms)
- Experience using Canva Pro
- Excellent written and verbal English
- Willingness to travel regularly within the UK, Ireland, and the Nordics (up to 3 months per year) and attend face-to-face meetings at our London or Southampton office on a regular basis.
Desired Profile
- Strong interest in and understanding technology and digital infrastructure markets.
- Ability to quickly learn and communicate complex technical subjects.
- Ability to manage multiple projects and navigate structured review and approval processes.
- Experience in B2B technology marketing, engineering, IT, data center, or related industries preferred.
- Familiarity of working for large US corporates
- Proven PR experience and event management skills.
Skills & Competencies
- End-to-end event delivery and logistics management
- Lead management mastery, CRM routing, qualification, and follow-up frameworks.
- Proven ability to interface with multiple stakeholders at all levels, both face-to-face and via remote/virtual channels
- Strong project management and stakeholder coordination skills
- Experience working with cross-functional stakeholders and managing multiple priorities simultaneously.
- Experience working within or alongside Revenue PODs or cross-functional commercial teams.
- PR coordination and narrative development for regional media and industry audiences
- Brand enforcement with a keen eye for visual and messaging consistency
- Social media content development and performance monitoring across B2B platforms
- Clear, compelling copywriting for case studies, sales enablement, and event collateral
- Cross-functional collaboration with sales teams, agencies, and internal stakeholders
- Marketing analytics and pipeline reporting
- Proficiency in leveraging AI-powered content creation, research, productivity, and workflow automation tools to improve efficiency and enhance output quality.
- Highly organised with the ability to manage multiple concurrent projects in a fast-paced, high-growth environment.
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About Us
The successful candidate will embrace Vertiv’s Core Principals & Behaviors to help execute our Strategic Priorities.
OUR CORE PRINCIPALS: Safety. Integrity. Respect. Teamwork. Diversity & Inclusion.
OUR STRATEGIC PRIORITIES
- Customer Focus
- Operational Excellence
- High-Performance Culture
- Innovation
- Financial Strength
OUR BEHAVIORS
- Own It
- Act With Urgency
- Foster a Customer-First Mindset
- Think Big and Execute
- Lead by Example
- Drive Continuous Improvement
- Learn and Seek Out Development
At Vertiv, we offer the stability of a global leader in a growing industry and the opportunity of a startup. We design, manufacture, and service the mission-critical infrastructure technologies for vital applications in data centers, communication networks, and commercial and industrial environments. With $5 billion in sales, a strong customer base, and global reach in nearly 70 countries, our move to establish a standalone business enables us to deliver greater value to our customers and create new opportunities for our people.
Vertiv is an Equal Opportunity/Affirmative Action employer. We promote equal opportunities for all with respect to hiring, terms of employment, mobility, training, compensation, and occupational health, without discrimination as to age, race, color, religion, creed, sex, pregnancy status (including childbirth, breastfeeding, or related medical conditions), marital status, sexual orientation, gender identity / expression (including transgender status or sexual stereotypes), genetic information, citizenship status, national origin, protected veteran status, political affiliation, or disability. If you have a disability and are having difficulty accessing or using this website to apply for a position, you can request help by sending an email to help.join@vertivco.com. If you are interested in applying or learning more about this role, please visit the company’s career page located on Vertiv.com/Careers
About The Team
Equal Opportunity Employer
We promote equal opportunities for all with respect to hiring, terms of employment, mobility, training, compensation, and occupational health, without discrimination as to age, race, color, religion, creed, sex, pregnancy status (including childbirth, breastfeeding, or related medical conditions), marital status, sexual orientation, gender identity / expression (including transgender status or sexual stereotypes), genetic information, citizenship status, national origin, protected veteran status, political affiliation, or disability.
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