MK Gallery
Marketing Freelancer (Content Audit)
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
To apply for this role please send your CV, written statement and recruitment monitoring form to recruitment@mkgallery.org. The full brief can be found here https://mkgallery.org/get-involved/jobs-opportunities/
About MK Gallery
MK Gallery is Milton Keynes' leading public gallery, presenting a programme of contemporary visual arts alongside cinema, live performance, learning and participation activities. As a registered charity, we aim to make art accessible to as wide an audience as possible.
Project Overview
MK Gallery is delivering a major digital transformation project to improve our website, CRM and ticketing system. The project will create a better integrated digital ecosystem that improves the visitor experience, streamlines internal workflows, and supports both the Gallery's charitable and commercial objectives. As part of this work, we are looking for an experienced freelancer to carry out a comprehensive audit of our existing website content and provide clear recommendations to support migration to our new website.
Project Details
- Duration: 15 days across 8 weeks from August 2026
- Working pattern: One day per week minimum, with flexibility to allocate the remaining days according to project requirements. This can be done remotely.
- Fee: £200 per day
- Reporting to: Head of Marketing and Audience Development
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Scope of Work
The freelancer will review the Gallery's existing website content and provide a structured audit that supports content migration and future content strategy. The work will include:
- Completing a full inventory of existing website content.
- Assessing content quality, relevance and performance.
- Identifying content suitable for migration to the new website.
- Identifying outdated, duplicated, low-value or underperforming content that should be merged, rewritten or removed.
- Reviewing available analytics data to help inform recommendations, including user engagement and content performance.
- Considering accessibility, readability and SEO throughout the audit.
- Working with the Marketing team and digital partners to agree recommendations.
Project Deliverables
By the end of the project, we expect the freelancer to provide:
- A complete content inventory of the existing website.
- A prioritised content audit with recommendations for each page or content type.
- A migration plan identifying content to migrate, archive, rewrite, merge or remove.
- Recommendations to improve content quality, structure, accessibility and search performance.
- A handover session with the Marketing team to present findings and answer questions.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Experience We're Looking For
We're interested in hearing from freelancers who can demonstrate experience in website content audits, content strategy or digital content management. Ideally, you will have experience of:
- Content strategy, digital editing or SEO copywriting.
- Managing and auditing website content within the WordPress CMS.
- Content inventories, SEO optimisation and readability analysis.
- Auditing content against WCAG 2.1/2.2 AA accessibility standards.
- Using GA4 or similar analytics platforms to inform content decisions.
- Basic understanding of HTML and CSS.
Experience working within the arts and cultural sector would be an advantage but is not essential.
Full brief and info on how to apply: https://mkgallery.org/get-involved/jobs-opportunities/
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills