Futurice
Marketing & Growth Director
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We are looking for a Marketing & Growth Director to lead our international growth marketing agenda and build the outreach and demand generation that puts our people in front of new buyers.
About the role
Futurice is becoming a more international, AI-led and asset-led company. We want to significantly improve our ability to reach decision-makers in markets where we are not yet well known, and where our marketing and commercial presence is still developing.
Your primary focus will be on building traction outside our more established Nordic markets, particularly in DACH, the UK and future growth markets. In the Nordics, we already have strong market recognition and established regional marketing expertise. Your role is to complement that strength by creating scalable approaches, shared capabilities and a coherent international narrative – not to replace or centrally manage established regional marketing.
You will set the direction for international growth marketing, own our company-level external narrative, and shift our demand generation up several gears. What you will be measured on is traction: senior conversations opened, opportunity generation and new pipeline, particularly in markets where Futurice is least known.
You sit within the client value stream rather than beside it. Regional MDs define their target accounts and ICPs, working closely with their regional business development teams. Your work will help turn those priorities into scalable outreach and demand generation, allowing us to go faster and further in markets where we need to build presence.
International experience matters more to us than where you sit. Travel is light, mostly for client events.
What you'll do
You will:
- Lead the international growth marketing agenda and the global marketing team.
- Build scalable demand generation and outbound capabilities for new and under-penetrated markets, starting with one and scaling from there.
- Ensure we stay ahead of the curve as a B2B marketing team in our use of AI tooling, automation and value-compounding systems.
- Feed the joint pipeline that Regional MDs and Business development teams are building against their target accounts and ICPs.
- Own the company-level narrative and messaging discipline, while ensuring it can be adapted effectively to different markets.
- Develop shared marketing capabilities, systems and ways of working that regional teams can draw on.
- Work in partnership with established regional marketing teams, particularly in the Nordics, while focusing your own attention and resources where additional growth capability is most needed.
- Help connect marketing across the Nordics, DACH and the UK into a coherent international approach without creating unnecessary centralization.
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What we hope you bring
- International experience – meaning that you have worked in and led teams operating across several markets.
- B2B demand generation, growth marketing or account-based marketing at a senior level in professional services.
- Experience building awareness and pipeline in markets where the company or brand is not yet established.
- Experience selling into complex environments with long cycles and several decision-makers.
- Experience building outreach systems – both in terms of people and technology.
- Comfort being measured on conversations and pipeline instead of reach and impressions.
- Confidence around senior leaders, including challenging assumptions about what is and is not creating commercial traction.
- A track record of getting distributed teams and outside partners to work effectively as a unit.
Few people will have all of this. Show us what you have built.
What Success looks like
- A steady flow of qualified senior conversations is coming from new and under-penetrated markets.
- We have repeatable ways to establish awareness, relevance and pipeline when entering or developing a market.
- New, market-relevant offerings are taken to customers with compelling messaging that helps create and win opportunities.
- Established regional marketing teams retain strong local ownership while benefiting from shared capabilities, systems and a coherent Futurice narrative.
- Marketing across our markets pulls in the same direction without unnecessary day-to-day central management.
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What Futurice Offers You
- We use a transparent salary model based on your skills, responsibilities, and impact.
- We also believe in care, trust, transparency, and continuous improvement. Here’s what that looks like in practice:
- A supportive, values-driven team culture where individuality is celebrated.
- A personal learning budget (£1200/year), mentoring, and knowledge-sharing sessions.
- Flexible, remote-first working with colleagues across the UK and EU.
- Private health insurance (WPA), pension contributions (6%+), and wellbeing support (£50/month via Juno).
- 25 days holiday + bank holidays + your birthday off — increasing by 1 day per year after 3 years’ service (capped at 30).
- A tiered parental leave policy (16 weeks maternity, 4 weeks partner, full pay depending on tenure).
- EV salary sacrifice scheme (depending on tenure).
Next steps - who you’ll meet and for what
We aim to make the process clear, human, and respectful of your time:
- Recruiter screen (30m) – with someone from our People Team
- Second conversation (45m) – with our Chief People Officer
- Role & experience interview (60m) – with our UK Managing Director and one of our regional Managing Directors
- Final conversation (60m) – with our leadership team
Diversity, Equity & Inclusion at Futurice
At Futurice, we celebrate individuality and believe our differences make us stronger. We’re committed to creating a workplace where everyone can thrive, regardless of background, identity, or lived experience. We warmly encourage everyone to apply - even if you don’t tick every box.
Please note: Unfortunately we won’t be able to offer visa sponsorship for this role.
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