Romi
Marketing & Growth Lead (Core Team)
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About Romi
Romi is a London-based company rethinking short-distance urban mobility by optimising the everyday errand economy. Positioned between micromobility and car-sharing, we provide an on-demand mobility solution designed for quick, practical city trips. Whether it’s a commute, a shop, or a quick run across the borough, Romi gives users a faster, simpler, and weather-proof way to get things done. We’re launching with a pilot fleet and building a scalable, data-driven platform focused on high utilisation, smart fleet operations, and real-world user behaviour.
The Role
We’re looking for a Marketing & Growth Lead (Core Team) to take ownership of marketing and user acquisition from day one. This is a hands-on, high-impact role for someone who wants to build, experiment, and grow with the company. You’ll work directly with the founder and play a key role in shaping how Romi launches and scales. This role is ideal for someone looking to step up into a leadership position and build a function from scratch.
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What You’ll Do
- Own and execute Romi’s go-to-market strategy for launch
- Build the brand, tone, and positioning from the ground up
- Run customer acquisition campaigns (digital + offline)
- Drive hyperlocal growth within launch boroughs
- Test and iterate on growth channels and experiments
- Set up and manage performance marketing (Meta Platforms, Google, TikTok, etc.)
- Develop partnerships with local businesses, residential developments, and campuses
- Optimise CAC, retention, and repeat usage
- Work closely with product and ops to improve the end-to-end user experience
Who We’re Looking For
- 2+ years experience in marketing, growth, or a related role
- B2C Startup or fast-paced environment experience preferred
- Strong interest in consumer products and user behaviour
- Creative thinker with a bias toward action and experimentation
- Comfortable working hands-on and building from scratch
- Data-driven mindset with strong problem-solving skills
- Ambitious, driven, and excited to take ownership early
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Bonus if:
- Experience in mobility, marketplaces, or consumer apps
- Experience with D2C or hyperlocal growth strategies
- Previously worked in an early-stage B2C startup
- Interest in sustainable urban mobility and clean transport solutions
Compensation
- Salary: £50,000 – £60,000 (depending on experience)
- Equity package available for early hires, with significant upside as the company scales
Why Join Romi
- Join as part of the core team and shape the company from day one
- Take full ownership of marketing strategy, execution and growth
- Build something real in a category with clear market opportunity
- Clear path to grow into a CMO role
- Work on a product with real impact across mobility and sustainability
- Meaningful equity upside tied to company success
If you’re excited about building something from the ground up and redefining how people move around cities, we’d love to hear from you.
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