Ocado Retail
Marketing Insight Analyst
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Marketing Insight Analyst
Contract type: Permanent
Location: Hatfield (Hybrid working - 3 days in the office)
Working hours per week: 40 hours
Level: Associate
Reports to: Marketing Insight Manager
Application Closing Date: Tuesday 15th September 2026
About us
Our mission is to deliver joy in every shop, through unbeatable choice, unrivalled service, and reassuringly good value. We’re also on a mission to empower our business with smart technology; we've recently launched our AI Academy, providing a tailored AI learning journey for every colleague.
We’re Ocado Retail, a market-leading joint venture between Ocado Group and M&S, and the world’s largest dedicated online supermarket, ocado.com. Not only is Ocado the only place to shop a full range of M&S food online, it’s also the home to the widest online supermarket range in the UK and champion of small, independent brands. We’re also the brains behind Zoom by Ocado, our same-day grocery delivery service.
About the team and the role
The Marketing Insights team plays a pivotal role in shaping Ocado Retail's growth strategy. We are responsible for providing in-depth, actionable customer and market insights that directly inform marketing strategies, drive customer acquisition, enhance loyalty, and support broader commercial objectives. As an Analyst, you will be a key support for this mission, assisting in the analytical approaches and contributing to the team's output.
As a Marketing Insights Analyst, you will be a commercially aware individual, adept at extracting, manipulating, and analysing complex datasets. You will be responsible for supporting the delivery of critical insights that enable data-driven decision-making for marketing and commercial stakeholders.
This role requires strong analytical capabilities and a proactive, curious mindset to help identify business opportunities. You will assist senior team members in translating complex data into clear, compelling narratives that drive commercial impact.
What you’ll do
- Insight Generation & Delivery: Interrogate internal and external data sources to support the team in uncovering customer and market insights. You will assist in providing recommendations that influence marketing strategy, including quick-turnaround analyses for tactical decisions and contributions to longer-term projects.
- Analytical Support: Support the team in building and implementing statistical models to quantify the impact of marketing variables and validate recommendations.
- Stakeholder Collaboration: Work alongside senior team members to visualise data and present insights in a clear, concise manner. You will help to ensure that insights are effectively communicated to stakeholders to support data-based decision-making.
- Market & Competitive Analysis: Support the analysis of external data to develop an understanding of customer and retail perception and Ocado's performance relative to the wider market.
- Reporting & Automation: Assist in the development and maintenance of key business reports and dashboards to help stakeholders self-serve regular queries and promote a data-driven culture.
- Contribute to Best Practice: Contribute to the team’s analytical processes and help in promoting best practices in data extraction, analysis, and visualisation.
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Who you are
Essential
- Analytical Aptitude: Experience in a retail, marketing, or consumer-facing environment, with a track record of supporting the delivery of commercial insights through data analysis.
- Proficiency in statistical techniques: Including linear/logistic regression, hypothesis testing, A/B and multivariate experiment design, clustering techniques (e.g., K-means, RFM analysis), and time-series forecasting. Experience with incrementality testing and Marketing Mix Modeling (MMM) is a strong plus.
- Data Proficiency: Strong Excel skills and a good understanding of SQL. Experience with data visualisation tools (e.g., Tableau, Looker, Power BI) is advantageous.
- Commercial Awareness: A strong sense of commercial awareness with the ability to translate business questions into analytical approaches.
- Communication Skills: Strong communication and teamwork skills, with the ability to clearly present findings.
- Core Competencies:
- Problem-Solving
- Communication & Teamwork
- Relationship Management
- Commercial Awareness
- Curiosity and a desire to learn
Desirable
- Degree: Numerate or Technical Degree (2:1 and above), with Mathematics A Level (or equivalent) Grade B or above.
What’s in it for you
By joining Ocado Retail, you’ll have the chance to experience life at the world’s largest online retailer, work with an amazing bunch of people who challenge what’s possible each day, and grow your skills and career in online retail. You'll also be part of our AI Academy, a dedicated learning journey designed to empower every colleague with the smart technology skills of the future.
Get help with your application
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If that’s not enough to tempt you, you’ll also get access to loads of great benefits to sweeten the deal. Here’s a taste of what we offer:
- Health & Wellbeing: Private medical insurance with option to add your family, Digital GP appointments, market-leading family policies, mental health support, discounted gym memberships, dental insurance, and more.
- Spend & Save: Annual bonus scheme split between personal and business objectives, recognition with reward platform, up to 7% matched pension contributions, 15% Ocado discount, 20% M&S discount, free breakfast every day in the office, electric vehicle leasing scheme, and free shuttle bus from Hatfield station to the office.
- Never miss the moments that matter: Hybrid working, 26 days holiday plus 8 flexible bank holidays, options to buy extra holiday, 2 weeks work from anywhere, and lifestyle break opportunities.
Our Hiring Process
Lucky for us, we receive a high volume of applications and genuinely appreciate the time and effort invested by every candidate. To ensure a fair and thorough process, every application is reviewed by a member of our team. If your skills and experience are a strong match, a Talent Partner will contact you to discuss the role and guide you through the next steps of our hiring process.
Your Application and AI
In the spirit of innovation, we welcome you to use AI tools in your application, just as we use them in our own business at Ocado Retail. However, as you leverage this technology, please don't lose sight of the most important element: your unique self. Your experiences, passions, and personality are what truly set you apart. Ensure that your application still authentically conveys who you are and why you're a great fit for us.
Everyone’s welcome
We’re an equal opportunities employer, which means that we make sure all potential colleagues are treated fairly and equally. We want to ensure everyone has a fair chance to apply; if you need this job description in an alternative format (e.g., larger print, different document type, etc.), please reach out to us at careers@ocadoretail.com and we'll be happy to assist you, and if you require reasonable adjustments during the recruitment process, please let us know on the application form.
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