Hays
Marketing Insights Analyst
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Marketing Insights Analyst
Job Title
Marketing Insights Analyst
Function
Marketing / Market Research
Location
Burgess Hill
Type
Full-Time (37.5 Hours per week)
Contract Length
10 Months (Ends August 2027)
About the Role
We are looking for a Marketing Insights Analyst to join a multinational healthcare and biotechnology company in their diagnostics business in the UK & Ireland. The successful candidate will support the delivery of customer experience initiatives, market intelligence, competitor analysis, and data-driven insights that help shape commercial and marketing decisions across the organisation.
Key Responsibilities
- Support the creation and execution of the UK & Ireland Customer Experience (Cx) Strategy
- Assist with the delivery of a robust customer experience measurement programme and customer follow-up activities
- Identify and manage the most relevant data sources to provide regular market size and marketshare reporting
- Monitor competitor activity using publicly available information to support strategic decision-making
- Identify key market trends, risks and opportunities and maintain dynamic SWOT analyses
- Conduct both quantitative and qualitative market research projects on key business topics
- Utilise external healthcare data sources to support targeted marketing and sales campaigns
- Support customer satisfaction, relationship and benchmarking surveys in partnership with global teams
- Develop innovative ways to visualise customer feedback and promote the voice of the customer across the organisation
- Produce market intelligence reports and performance indicators to support business planning activities
- Support annual business planning through situation analysis, prioritisation frameworks and market assessments
- Partner with marketing and commercial stakeholders to deliver data-driven business initiatives
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Key Requirements
- Minimum 2 years' experience in a data-driven, analytical or insights-focused role
- Strong ability to translate complex data into meaningful and actionable business insights
- Experience using data analysis and visualisation tools
- Excellent written and verbal communication skills
- Strong analytical mindset with the ability to challenge assumptions and identify opportunities
- Self-motivated with a proven ability to manage priorities and meet commitments
- Agile learner who can adapt quickly to changing business needs
- Strong collaboration and stakeholder management skills
- Experience supporting market research projects, both quantitative and qualitative, is desirable
- Experience designing or implementing customer experience metrics is desirable
- Knowledge of UK healthcare markets and healthcare data sources is desirable
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Additional Information
- Opportunity to work closely with Marketing, Commercial, Finance, Supply Chain and Global Customer Experience teams
- Member of a wider EMEA-LATAM Customer Experience and Insights community
- Focus on customer experience, market intelligence and commercial analytics
- Involvement in strategic business planning and decision support activities
- Role requires a proactive approach to innovation, continuous improvement and data-driven decision-making
Note: Hays Talent Solutions is a trading division of Hays Specialist Recruitment Limited and acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at hays.co.uk
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