McCormick & Company
Marketing & Insights Manager
Haddenham
Posted about 21 hours ago
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Marketing & Insights Manager
Haddenham, UK
RESPONSIBILITIES
Strategic Category Lead
- Lead data analysis for the Savoury Snack Market Assessment with the aim to guide the business growth strategy for EMEA Flavour Solutions, through the use of published market data, research agency briefs and gathering insights (market assessment value/ volume proposition, listing arguments, competitive positioning, social listening, etc).
- Able to transform complex data sets into clear, engaging stories that resonate with customers and deliver tailored, insight-driven recommendations aligned to their business needs.
- Ability to interpret data into actionable insights. Understand and model complex datasets from various resources to tell inspiring stories with compelling insights.
- Be a centre of excellence in communicating in-depth critical market trend analysis to our commercial and R&D teams.
- Proactively research and analysing F&B, Flavours and ingredients trends to drive business direction and in turn growth.
Proactive Insights Driven Innovation – Customer Facing
- Support in the development of our customer innovation pipeline for Flavour Solutions EMEA through actionable Consumer & Category insights to deliver sustainable and iconic NPDs across Savoury Snacks customers.
- Lead and present insights section of customer-facing meetings across EMEA. Provide critical market insights to influence customers through an in-depth understanding of customers/consumers/brands.
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Project Management
- Manage daily activities of assigned projects, identify resource requirements, apply our capabilities with maximum cost-effectiveness and highest return on investment.
- Drive the planning and execution of customer meetings through effective project management and cross-functional collaboration, ensuring timely completion of all deliverables.
- Drive, own and present quarterly market data/insights reviews across the savoury snack area of the business for internal and external customers to strengthen partnerships.
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CANDIDATE PROFILE
- Relevant working experience in savoury snacks/Insights/market research/research agency with frequent contacts with marketing/innovation and NPD including proven experience in all research disciplines: qualitative, quantitative and continuous data interpretation.
- Comprehensive understanding of marketing and NPD with experience in international businesses.
- Deep understanding of Custom Food & Beverage Manufacturers, trends and consumer drivers.
- Knowledge of multiple market data source providers and research agencies
- Requires creative problem solving in the dynamic environment of multiple customers with different needs and operating models
- Highly creative and skilled in developing visually compelling presentations, pack shots, and other impactful creative assets.
- Requires high level strategic thinking with ability to influence commercial and NPD
- Strong communications skills are critical to this role as it involves multiple internal and external presentations.
- Ability to present in an engaging way and able to decipher complex data is vital.
- Must have proven skills to adapt to and to communicate with wide variety of personalities in different business settings
- Strong customer management skills
- Strong team player with a proactive, can-do mindset and a commitment to delivering results.
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Skills
Data Analysis
Market Research
Strategic Planning
Consumer Insights
Project Management
NPD
Qualitative Research
Quantitative Research
Stakeholder Management
Presentation Skills
Competitive Positioning
Trend Analysis
Cross-functional Collaboration
Customer Relationship Management
Storytelling
Market Assessment