EXFO
Marketing Intern EMEA - 5 months Internship
Southampton
Posted about 15 hours ago
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Job Description
Key Responsibilities
- Act as a first point of contact for local Sales team marketing requests, working with the Marketing Specialist EMEA and Regional Marketing Manager to prioritise requests, coordinate next steps, and maintain clear communication.
- Support regional events in coordination with Marketing Managers and the Events team, including preparation and attendance at both in-person events and webinars.
- Develop a working understanding of EXFO's products and solutions, using this to adapt existing content and refine messaging for regional relevance.
- Coordinate the localisation of globally published marketing content for key EMEA regions, helping prepare, adapt, and share translated materials with relevant stakeholders.
- Produce and manage German-language marketing content, including the German newsletter and German social media activity.
- Create adhoc social media content for other EMEA regions as needed.
- Equip the Sales organisation with content that supports the sales process across all stages of the buyer's journey.
- Collaborate with digital marketing experts, event planners, corporate communications, public relations colleagues, and EXFO's internal marketing agency (writers and designers) to deliver creative regional campaigns and collateral.
- Manage the inventory of marketing giveaways held in Southampton, ensuring stock is tracked and available for events.
- Share approved content and updates with local media partners, such as relevant industry newsletters and associations.
- Track campaign performance and share this with the team to help ensure objectives are met.
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Key Deliverables
This role has direct ownership of the following recurring and ongoing deliverables:
- German newsletter – planning, content coordination and distribution.
- German social media – ongoing content creation and posting.
- Ad hoc social media content for other EMEA regions.
- Ad hoc translation of marketing content for regional audiences.
- Event preparation and attendance, covering both in-person events and webinars.
- Management of the marketing giveaways inventory in Southampton.
- Sharing content with local media partners, e.g. the FTTH Council Newsletter.
What We're Looking For
Skills & Experience
- A good understanding of core marketing principles, with the curiosity and willingness to apply them in a regional B2B technology context.
- Autonomous and proactive approach to handling marketing requests, collateral creation, and event management.
- Creative problem-solving skills, including the confidence to use AI tools to improve efficiency and output.
- Excellent written and verbal communication skills in English. German language skills are desirable, but not a requirement.
- Experience with common marketing tools is helpful but not essential. The intern may work with platforms such as Marketo, Hootsuite, LinkedIn, CRM systems, Microsoft Office, analytics dashboards, and AI-assisted content tools, with training provided where needed.
- Strong organisational skills and comfort managing multiple stakeholders and deadlines at once.
- A collaborative mindset, with the ability to work effectively across marketing, sales, and cross-functional teams.
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What We Offer
- Hands-on experience across the full marketing mix within a global technology business.
- Exposure to international marketing campaigns, events, and cross-functional collaboration.
- Mentorship from an experienced Marketing Specialist and global marketing team.
- A varied role combining content creation, events, translation, and campaign analysis.
- EXFO is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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Skills
B2B Marketing
Content Creation
Event Management
Social Media Management
English Communication
German Language
AI Tools
Stakeholder Management
Campaign Analysis
Localisation
Project Coordination
Digital Marketing