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Marketing & Operations Intern
We’re Cridge, an early-stage startup helping international travellers discover and book experiences in China. We’re looking for an intern to work directly with the founding team and help grow our first community of users.
You’ll try things, talk to real users, create content, and help figure out what actually works for growth.
What you’ll be doing
Content & Social Media
- Run Cridge’s social accounts, including Instagram, TikTok, Reddit, Facebook, and other relevant channels.
- Create content that’s genuinely useful for international travellers planning a trip to China.
- Come up with ideas around travel guides, local experiences, food, culture, practical tips, and real traveller stories.
- Keep an eye on trends, engage with comments and messages, and help shape a consistent brand voice.
User Acquisition & Lead Generation
- Find people who are interested in travelling to China through online communities, travel groups, forums, Facebook groups, Reddit, university societies, and similar channels.
- Reach out directly, introduce them to Cridge, and bring in early adopters, product testers, and potential users.
- Experiment with different outreach approaches and keep track of leads, communities, and what gets the strongest response.
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Community & Customer Relationships
- Build relationships with travellers before and after they use Cridge.
- Answer questions, follow up with interested users, and support them through the early customer journey.
- Collect feedback and help identify ways to improve the product and service.
- Encourage early users to become advocates and recommend Cridge to friends.
Growth & Marketing Operations
- Support marketing campaigns, referral programs, user testing, and community events.
- Help coordinate collaborations with travel creators, micro-influencers, student groups, and potential partners.
- Track basic results like content engagement, outreach response, enquiries, and customer acquisition.
- Document what works and help improve Cridge’s marketing processes.
User Research & Market Insights
- Talk to potential and current travellers to understand their needs, concerns, and planning behaviour.
- Help run simple interviews, surveys, and feedback collection.
- Research how international travellers currently discover and book experiences in China.
- Keep an eye on competitors, travel trends, and changes in the inbound China travel market.
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General Startup Work
- Pitch in on other areas as needed, such as user onboarding, partnership outreach, community building, CRM management, product testing, event support, and other growth projects.
Who you are
- You’re genuinely interested in travel and China.
- You’re comfortable talking to people online and building relationships.
- You can create content people actually want to engage with.
- You’re organised enough to manage leads, follow-ups, and community lists.
- You’re curious, proactive, and happy to test new ideas.
- You don’t need years of experience just a real interest and willingness to learn.
Why join
- Work directly with the founding team.
- Own real projects from day one.
- Learn how early-stage startups actually grow.
- Flexible, fast-moving environment with room to try things.
If you enjoy taking ownership, experimenting, and working across different parts of a startup, we’d love to hear from you.
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